Do you have a social
profile in it? …. If not have it now….
Let us cut to the good
stuff. Here, we are going to cover some of the great benefits of having a
Google Plus Business Page. Keeping up with the latest trends in social media is
imperative for the business success. Google Plus at present may not have the
same following as Facebook. However, it’s good to ride on the bandwagon now,
than to chase later when its starts overflowing.
Here, we need to
mention the synergetic effect of SEO and Social Media. Since, Google+ is going
to reap great SEO benefits and web visibility, in spite of Google not being
their creator.
You may be
thinking:
•
My social media marketing is complete with Facebook
presence
•
I am tweeting regularly, so I am always connected to
the market
•
I have sufficient web presence
•
I don’t think the customers want me online
•
I do not like to pick social media channels to
publicize business. I don’t have faith in social media gibberish
People in business, you should refresh your thoughts on social media. Google Plus is no more a mumbo-jumbo. When it comes to dominate the web, you will never get to cover it 100%, but surely, you can close the gap between 100% and 10%. And Google+ does that.
No, not certainly. Three more reasons are
covered here, which tells why you must use Google+
1.
Google+
has 359 million monthly active users, says Global Web Index Study, offering a market with huge potential to tap.
2.
It’s the
Second largest social media platform. Therefore, you must scoop the benefits
before it rolls over for your competitors.
3.
With the
latest Google Algorithm update, all social network activity has become a great
factor in determining your SERP. When it comes to SEO and social media, Google+
content will easily trump content on any other social platform.
Who May Be Using Google+?
The objective of
joining a social media platform for business owners is mainly because of
gathering leads. Thus, businesses using Google+ have seen a significant
increase in the traffic after the platform received a major facelift in the
month of May. The popular demographic user chart on Google+ shows that -
•
63% are
predominantly male
•
They
belong to the United States
•
Mainly
they are a tech savvy crowd
If you own a B2B
company in the US, having tech savvy audience becomes a determining factor. It
is crucial for B2B companies to get tech savvy.
Six Benefits of Having a Google+ Business Page – ‘boost your business
discoverability’
Google+ Business Page
works in a similar manner as Facebook Business Page. You need to be a Google+
member before opening a Business Page. With the Business Page, you will get
another page that search Engines can index and will display your business
rather neatly.
1. Easy
to engage with target customers - Potential customers are always on Google+, all you need is to gather them delicately. Do not shout out the marketing messages. Better, be polite. Talk to them, engage with them, and schedule the engagement time according to their convenience.
2. Grow
faster relationship - It is useless to use a bandwagon when it gets jammed.
Start building relationship when the crowd is less as this will let you easily
be heard.
3. More
professional in approach - Google+ is more professional and informational
compared to Twitter and Facebook. Google + dominates the web world with quality
content, which consumers like and appreciate.
4. Google
Hangouts and Video Chats - The Hangouts and live Video Chats make Google+
more interactive. Not only text, but you can also have talk sessions with your
targeted customer. Big businesses spend thousand on marketing and survey, but
you can do it in just $20 with a webcam and spending a little time.
5. Future
Integration of developed apps and tools - Google has some plans to
integrate with different other tools and apps, thus you can reap great
benefits.
6. Better
SERPs - Does your business need free visibility and web presence? Then ‘Google It’ now. Get more shelf space on search engine page results with Google+.
Make regular updates to the wall, link your business page to any content that you create. All is just too easy with Google+. So, stop reading and start creating a Google Plus Business Profile.
Diluting the article in a gulf through this image from i2mktg