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Showing posts with label content marketing tips. Show all posts
Showing posts with label content marketing tips. Show all posts

Friday, August 8, 2014

Curtain Raiser for New Content Marketing Show in 2014

Marketers, netizens and online business owners go gaga over content marketing. We know content is KING and sharing contents on right platform is the QUEEN. If your online business needs more search visibility, you have to jump on the bandwagon of content marketing.
Well, 85% of the business has joined the show of content marketing this year and 42% have drafted a strategy to implement contents in action during the peak season of their business. So what is keeping you low?

Content is going to fill the sales pipeline to the brim if it conveys the right brand message with their formative text, visual appeal or audibility and that is enough to influence the readers. Content is no more textual, it is now both visual and audible, so you have more opportunity to share your brand stories. Contents go viral almost at any platform and it can reach any geographical barriers.

Hence, what you need is the perfect recipe and right kind of spices to look up for a rich gourmet brand story and serve it hot with eye-catching garnishing.

To know more keep look at this Infographic from Clicky:

Monday, April 28, 2014

Has Hummingbird Bitten The Content Marketing Sphere In 2014?

Picture Courtesy: Wally Nussbaumer, my friend from Ottawa.

“Little things hurt” the proverb is true if we consider the latest Google Algorithmic update icon- Hummingbird, the world’s smallest bird.

In the month of September 2013, Google launched the brand new Algorithmic update Hummingbird. It was a not a change, but a new algorithm that helped Google to pull the search results from the vast knowledge database. Hummingbird was a big update after caffeine in 2010.

Hummingbird affected more than 90 percent of the search results down the lane. That is no doubt a large chunk compared to Google Panda, which affected hardly 12 percent of the rankings. Experts are of the opinion that Google never released Hummingbird in September it was just an announcement, as in reality the algorithm has been running for several weeks prior to its announcement. 

Now all the dust settled and the points on Hummingbird has cleared out. And Google gave us clues on how it works, it is our responsibility to gauge larger affects beforehand as Google with come up with more updates and those can be huge blows to search world.

Have a quick view on Google’s Hummingbird from this infographic by to know why content marketers should shift their focus from keyword search to user-intent search.

It’s Time to Be Semantic

Stop focusing on keywords it's time to be semantic. Semantic, what's that? Semantic refers to meaning or definition of core keywords. This is the user’s main intent or query, which they look out or search. This aspect of Hummingbird has created a long list of implication in the content marketing sphere. 

Semantic search suggest choice of pages based on searchers main query and not on keyword-based result. This has given search engine a lot of information on how to serve the results that users are looking. Smart content marketers can utilize this to mitigate more traffic.

Prepare Snacky Contents, Don’t Overcook It with Keywords

We come across websites built or structured around some basic keywords. With their title tags optimized with specific keywords and the content too written around them. Doesn't it look overcooked with too many keywords of same type? Hope you remember keyword density!

Well, keyword density is yet not obsolete, but if you like to embrace Hummingbird you have to do away with the bad habit of over-stuffing your content with keywords. Prepare content that focus on the customer intent, something build on personas. For years, contents are developing on personas and Hummingbird is just an approach to re-affirm it.

If you know the key persona of your content, it becomes easier to know their intent, so have the right spice (semantic keyword list) to make your content tastier.

The Eternal Fight Begins: Semantic Search vs. Keyword Search

With Hummingbird update, shaking the red flag, before the angry bull (semantic search) it is going to make the matador (keyword-based search) suffer a lot - this was the general thought. And, it was no wrong in it.


Make a quick search with the word “burger”, Google will come back with pages that offer burger recipes, some cool restaurants and their current offers they have on burgers.  Take a ride with semantic based search it will –
  1. Figure out users intent. If you mention some ingredient such as ham, beef, mozzarella or seasoned bacon, then it confirms you want a recipe on burger.
  2. Even it looks for the users search history to confirm whether user is going to click on recipe or restaurant links.
  3. Will make queries on the users location to trace the nearest, best-optimized website offering home-delivered burgers.
Content Marketers – What Does Semantic Search Means To Them?

When you start designing your website page content, optimize contents in this ways -

For restaurateurs - Do not insert “Burger Restaurant” in the title tags. Rather use, “Burger restaurant in Tampa’s Ballast Point neighborhood."

For Marketers - If your company sells software, create tags that will say how your software can solve problems, such as “Payroll software for better small business payroll management” or  “ payroll software offering employee self-service”, just using “payroll software” won’t work this time.

Few Words To Tell You.....

We shared what we felt about Hummingbird and its influence in the content marketing sphere of today. And we can affirm that content marketing is more a mature form of marketing rather than a buzzword.

With Hummingbird, we can seek targeted set of audience, social signals from the regular sharing platforms, keeping website fresh, growing and increasing the authority. With hummingbird in action, most of the business blog has started to re-calculate their moves from the beginning of 2014.

So, off with those creases on your forehead! Just change your content strategy in the light of Google Hummingbird and diversify. Take a plunge in the content marketing pool and freshen up your website!


Can you spare 9 more minutes from your jam-packed schedule, then you can have a bigger overview on Hummingbird Update and its effect on content marketing with this video from Koozai

Thursday, March 13, 2014

5 Blog Promotion Must-Do’s for Every Blogger

Bloggers, we do not think that there is a single day when you have stopped writing. Right?

You might take a daybreak from writing blogs, but what about blog promotion! You have to keep on sharing until it makes your traffic funnel saturated.

Blog promotion is one of the popular techniques used by search engine optimizers for internet marketing. Blog promotion is a great stage that can put ahead personal view, a picky service or everything related to a business or business hubs. And this is the main aim for every blogger or blog promotion.

An important feature about a blog is that it brings visitors with the help of a snacky content. The narrative writing style used in blog writing creates interest among blog readers. For that reason, the blogs draws more attention from visitors and help websites to fetch the maximum number of hits, a good rank and a high position in the search engine.

There are many ways to promote the blog. Moreover, we have to consider the various factors that affect blogs while promotion. Understanding those factors is helpful to make best possible use of blogging strategies.

Follow these five tips given below to promote your blogs and get more benefit from it.

Submit Blogs to Blog Directories

A blog directory is one of the great ways to promote your blogs. If you want your blog to stay visible in the world of web, then you have to submit your content to popular blog directories such as Bloggeries, OnTopList, GlobeofBlogs etc. You can also get backlinks to your blog post and it will be a great source of blog promotion for your business or products.
Email Marketing

You can get many applications in a blogging platform. Email marketing is another great way to promote your blog. It is done among a large pool of audience. Give out newsletters that performs the task of informing the subscribers regarding latest posts as well as various promotions that a blog is ready to offer.

Social Media

Today there are many social networking sites such as Facebook, Pinterest, Twitter, LinkedIn, Google+, Digg, Reddit, Stumbleupon, Myspace etc., and those sites take an effective role to play in the promotion of blogs. Spending some time on these popular social media sites helps you to can earn a huge visitor for your blogs or sites. You can also build a great network for your sites.

Commenting other Blogger blogs

Commenting on other blogger's blog is a good way to promote your blog at the Frontline, which really helps your blog to bring out the best. You can admire other bloggers who publish a similar kind of topic or post like your blog posts. This way your own work also is accepted and linked with the rest. Besides, it also helps to create backlinks for your blog and to convey good traffic for them. Just one thing to remember does it properly and do not go overboard.

Google+ Connection on Your Blog

Do not forget to use Google+ for your blog, switch your blogger profile to it that enables automatic sharing. Always add good quality content. The post should be 100% unique and grammatically correct with no spelling mistakes.

Apart from the above things, you can also hold some contests in your blog posts, as people will like to participate in them. This way you can get good traffic to your sites.

Image Source: Flickr