The Eternal Fight Begins: Semantic Search vs. Keyword Search
Make a quick search with the word “burger”, Google will come back with pages that offer burger recipes, some cool restaurants and their current offers they have on burgers. Take a ride with semantic based search it will –
- Figure out users intent. If you mention some ingredient such as ham, beef, mozzarella or seasoned bacon, then it confirms you want a recipe on burger.
- Even it looks for the users search history to confirm whether user is going to click on recipe or restaurant links.
- Will make queries on the users location to trace the nearest, best-optimized website offering home-delivered burgers.
When you start designing your website page content, optimize contents in this ways -