What Is SEO? Search Engine Optimization (SEO) For New Comers

SEO is one of the most important parts in web industry. When you finish your web design, uploaded files, and setting up your blogs. When you fail to get too many visitors then you should think what’s going wrong in your site or blogs. It is not your site or blog’s problem; it indicates that you might miss the most important way to promote your site in the web.

At first, all new comers have to know, what is SEO? SEO are not humans, so it's obvious for everybody to know that how humans and search engines view the web pages. Unlike humans, search engine are text-driven and it changes day by day with new update in Google. Search Engine have few basic step’s or rules to follow which is never changed to see a website like – Crawling, indexing, processing, calculating, relevancy and recovering.

Although the basic principle of operation of all search engines is the same, but for different search engines, different factors are important. Most important search engine webmaster prefers is Google. Google is called the Older Wine, and you know the older it is, the better it will be.

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Why SEO Is Important?

Previously the internet only provided space for people to shop for discounted products. Now it has totally changed. The vast majority of people are now trying to search everything just typing the keywords on the search engines.

Even the availability of services in the local areas are also searched on the internet. Now a person does not use that yellow pages or directories for services and requirements like: a plumber, roofer, sign shop, or other local service provider.

Local business often lacks stronger online presence and misses out the important business opportunity for their neighborhood itself.

Why You Need SEO?

Search Engine Optimization (SEO) is a broad term for all the processes and activities that are involved creation and maintenance of the online business and their strong presence. Search Engines do have many rules that need to be followed, and the rules keep on changing and gets better while delivering content to the users.

Knowing these rules and abiding by them is difficult for any kind of business, who wants to have an online presence. For that, you need a support. And this is the time when SEO can help your business to grow now and into the future.

For example PPC (Pay per Click), it is almost impossible to maintain without SEO, as it is expensive. Most of the businesspersons fail to realize it. Getting to the top of the paid results (advertiser links) is not as simple.


Google uses complex algorithms that look not only at your bid price, but also on the relevance of the page you are sending to people through your advertisements. If your ad is not relevant to the content of the page, then you are going to pay more for the traffic. This is the reason for which, #1 advertiser might be paying less than the #5 advertiser, just because you do not have a relevant score.

If you want to do PPC then take SEO first, make sure that the web page is relevant enough. If you are going to cater more traffic to your business site than make the ad highly relevant to the content of the page.

Doing both SEO and PPC together may cater new customers, but what's most important is your return on investment (ROI). Make sure that every dollar you spent on the ads, gives you more dollars in return.

A Little Advice: You are going to find many scammers around the internet but our blog will encourage you to educate yourself before doing business with any SEO provider.

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Important Items In SEO

There are many ways of promoting or marketing your site, but we know that SEO is one of the most important or easiest ways to promote our websites in the web. SEO also needs some important element to rank any site or blogs.

Many elements are required to promote your site, but most important elements are:

1.       KEYWORDS
2.       LINKS
3.       METATAGS
4.       CONTENT (It is the most important)
5.       Visual Extras and SEO
6.       Static Vs Dynamic URLs
7.       Promoting Your Site to Increase Traffic

It must to say that any one site or blog are not enough to say about SEO elements. However, in my blog you will find short and powerful notes about SEO elements, which will help you to achieve the best internet marketing experience.

KEYWORDS:  In every search engine, keyword is the most important. When you create a blog or site, you must remember that your keyword should match. If you fail in the very first step then you have to face a big problem with sites and your time and money will be a waste.

Don’t use one word keywords always use long tail keywords. Like you have a site about Movies, then do not try for the keyword “Movie” or “Movies”. Rather you could try to focus on keywords like “Best Hollywood Movies”, “Top ten movies” etc. Success for one keyword is very difficult but it is best to focus on less competitive highly specific keywords.

If you know your customer very well then you have to make out, which keyword describe the content of your websites in the best way. You can also try the Google Keyword Suggestions Tool to get a related list of keywords.

Keyword Density:  When you have finished choosing the keyword that describes your site and apparently arouses interest in customer, then the next step is to make your site keyword enrich with good keyword density. Do not think that the only suggestion of a large number of keyword is only helping your sites, but a very important factor in SEO is keyword density. The suggested density is 3-7% for the main 2 or 3 keywords and 1-2% for minor keywords.

The use of keyword is very special. You have to know where the keywords are used in your sites. The main areas of attempt are - URL and File Names, Page title and Headline.

Backlinks:  Backlinks are another important part in SEO. If you are a beginner then the first question that might come in your mind - what is backlinks and how it helps your sites. Links are two types: inbound and outbound link. Inbound links come from your site links and outbound link comes from another site when you add it to your sites.

If you have a large number of quality back link then you give more credit from some search engine like Google, this way backlinks is an indication of the popularity or importance of the websites. If your backlink, is related with content then your search engine gives good benefit and on other hand your backlink is not related to your content then it’s considered less relevant. There are many ways to get backlinks for your sites like:

1.       The Backlink Builder Tool
2.       Getting Listed in Directories
3.       Forums and article Directories
4.       RSS Feeds
5.       Affiliate programs
6.       News Announcements and Press releases
7.       Link Exchange

Meta Tags: Meta tag is another important item for search engine. It is a hidden tag, whose information is not visible directly to the web visitor. Meta tag is an HTML document; it provides information about a web page, how often it is updated, which keywords represent the page content. Most importantly, Meta tags are not affected by page display.

Content: As per Google Panda & Penguin update, content is the main key for any web sites. If your sites have good and unique content in your sites then you got much benefit for Google crawling. Content boost your search engine, attracts plenty of links from other sites. One thing you must know that is your content must be related to your site and give detailed information to visitors. Always aware of duplicate content, if you add a duplicate content in your site then you have a big problem. Since as per the new update from Google duplicate content is illegal, and your site will be going to spam or effect in web page ranking.

Promoting Your Site to Increase traffic:  Main reason to do SEO is to make your site visible to search engine, and get higher rank in search results pages, to earn more traffic for you. There are several ways to get high traffic like online and offline SEO - Submitting Your Sites to Search Directories, Forums, Article, Blog Post, Bookmarking, Specialized Search Engine and Paid Ads.

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