2012 was very tough time for SEO experts and web master due to major changes in Google algorithms, like panda update frequently, as same time Google introduce Penguin. For those update many websites were affected. For organic ranking quality content and inbound links are still take most important role. There are other many factors that will influence SEO in 2013.
Before getting into further discussion we will look into the major changes that has been seen in the year 2012 and the changes that are going to be introduced in 2013.
Before getting into further discussion we will look into the major changes that has been seen in the year 2012 and the changes that are going to be introduced in 2013.
2012
Panda and Penguin Update: In the beginning 2011 Google Panda algorithm was released and frequent multiple updates kicked many low quality web sites out of the SERPs, huge amount of web sites were affected with this update.
2012 had a major role for SEO field, because in April 2012 Google released Penguin algorithm and it change the face of SEO industry. Many SEO companies that had engaged in Penguin unfriendly SEO tactics and drop from the search result and also saw their ranking disappear without any warning. After that many SEO company adopted their strategies and tactics.
Guest Post: When Google updated Penguin and Panda, guest post became a popular method for reliable link building. This process and method well accepted by all SEO industry. For link building “Negative SEO” or “Black Hat SEO” became a hot topic of debate, and those web masters do not add specify backlinks they should be discounted by Google when it evaluates link to their websites.
2013
7 Ways to Survive in SEO Field
1. Unique and Quality Content
At last it all about quality and value of the content on your websites. Google is very specified about the presence of unique contents. they entertain only 100% unique content to make the websites popular and avoid link degradation.
2. Content Marketing
To day content marketing is next big thing for SEO. Content marketing attracts backlinks and adds value for user or readers, and it is one of the expert feature of SEO. At that point it is more challenging because you have to generate more content with high value of quality and quantity. Google take valuable content, and applies a rock hard strategy of content marketing and it will be the main key of climbing to the next level in SEO field.
3. Auto Rank
Auto Rank is another loaded feature which will help to startegize the SEO marketing this year just like 2012. one of the best way to manage the SEO and get your website into rank is to generate the Auto Rank facility.
4. Social media Role
When we come to this topic there are many debate and discussion, but at last it will accept that social media take major role to ranking for your websites. In this year or probably after the years follow social media will play a rising strategy. Share, like, re-tweet and mostly +1 are trophies that every webmaster should be amassing.
5. Local SEO
Google mostly give more preference for local websites and information has become evident in many searchers. In 2013 will witness for local SEO, it helps local websites for higher ranking and visibly in search engines. It also included map data, listing, citations and reviews on local information sites.
6. Mobile and Responsive Design
This point is not directly effect in ranking of a webpage. Today Smartphone and tablets become more popular and as we know Google is one of the first companies aware of this trend. the responsive factor does not explicit the SEO but it is surely going to influence the SEO factor for a long time.
7. Media Content
As we all know that people have more interest to see not to read. So this point of view image and video have become staples on the internet. Image and video optimization get higher rank than only text content. Infographic is a very interesting to read or see, because an infograpgic we also found image and content which people like most and an expert opinion it will be feature of SEO in next year.
The above 7 factors is most important for SEO in 2013, because as we saw how frequently Google Panda and Penguin update, we have to take those steps for our batter search result. If you think there are factor influences SEO then we talk letter.
nice article really =) please, do SHARE with us more information like this in future.Thanks!
ReplyDeleteHey Melaka hope you find the article interesting and yes we will come up with more information like this in near future.
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