We have written and shared our views on Local SEO in our blog post How Local SEO Helps In Your Small Business? It was due to the incredible dominance of Google+ that was playing in Local SEO last year that we shared how Local SEO has a great impact on small business. Its 2013, Google Places and Google+ have started growing even closer.
Google has launched their social media platform Google Plus on June 28 2011, three more days to celebrate its 2nd birthday. It has become important to the business in these few days and Google continues to merge new phases of development.
You might have dismissed the use of Google Plus in the beginning, but you might have started to pay attention since the end of the year 2012. Well, for the readers I am going to explain some common terms related to Google.
• Google Plus – Social networking platform from Google launched in 2011
• Google Places – Place where SEO specialist manage their local listing
• Google Plus Local listing – Shares information about your business locations, reviews and hours spend.
How Google Places Incorporate Google Plus?
Google Places is the facility where you get to manage the Google Plus Local Listing. This is the place where small business owners share their information with nearby users when they search for various products and services. Check out what Google Plus is offering you when users will search for you.
• Say if you search for “coffee“in the Google, you will see that they carry local intent which helps to display the Google Plus Local information which gets displayed in the sidebar.
• To serve the nearby users Google Plus Local results helps to trigger users search for your business or products and offers it with a geo-modifier, like a city or a name of the state.
Google Plus is ever evolving and updates continuously roll out to the current users, parallely in the next few weeks fresh updates and info’s will be available to the new users.
What you need to know about the recent Google Plus behavioral pattern?
There are certain changes, which will affect the Google Places listing during this year. These include:
1. An updated version of Google Places will be given the closer proximal view of the Google+ and other Google products.
2. Google Places will be given the opportunity to edit the Google Plus Business Page via a link in the left column.
3. Google Plus Local updates will take place quicker, reducing the time and the time it takes to edit will be displayed live.
How the changes will affect the Local SEO?
Joey Headley of Google in a recent post shared the different situations, which users might face and how they should respond to those.
Google Plus Business will turn important, if Google continues to merge product management roles under Google Plus.
If you do not have a Google Plus Business page for the physical location of your business, then please take the advice of a reputed SEO consultant. The Google Plus Business page can share information with the Google Plus Local Listing, when your business type is local. You will thus improve your Google Plus Local listing with this kind of shared info’s.
Recent studies have given a thumbs up for Google Plus Local. It is important to carry on a profitable business this year.
• 24% of Google searches carry the local intent.
• Searches on the mobile devices are having 66% more local intents than the desktop search.
Therefore, what are you waiting for. Take a ride on the Google Plus Local to give your business an edge over your competitors. Make it easily searchable in one click.
Very good overview.
ReplyDeleteThe changes relating to Google+ will only become more and more important. It won't be long before everything is under one roof and all your Google profiles will merge into one.
If you don't have everything in place it could cost you dear.
Yup to get everything in the right track you have to own a Google Plus Business Page. Trandy and happening Google Plus with Google PLaces is going to juxtapose the right customer for your local business.
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