“Long Tail Keywords” – What Are They?

Do you want to reach a targeted set of traffic and conversions? What do you need?

Well, the answer is hidden in the title itself.  It is the use of long tail keywords, which SEO experts adopt often to rank higher in the SERPs.

People who are into the digital marketing or prefer to use SEO for their business website have a common thought. SEO is the process to please, and a get a higher rank in the Google, Bing, Yahoo, AOL, Ask and other popular search engines.

Is it so easy to get a higher rank in the search engines? 

NO.

You need to do a lot of keyword research to please the search engines. What are KEYWORDS?

Keywords are nothing but the actual key phrases or search terms that people types into the search boxes to find out something suitable for them. With the keyword research you can find keywords that are –

·         Popular – one which can pull a huge crowd

·         Less Competitive – that can easily rank and hardly used by other users

Now coming to the main discussion - What is a long tail keyword? 

Long Tail Keywords are coagulation of certain SEO related words or phrase that can contain more than three words. These phrases are hardly searched by users. Say you are searching for good Tablets (commonly called TABS), what will you type in the search box? Generally, you type:

• Tablets
• Where to get cheap tablets
• Samsung/ Dell/ LG/ LENOVO/ Apple tablets
• Buy tablets on EMI
• Features of the best tablets
• How to buy a tablet online

It is not the use of three or more keywords that have assigned the name to these new keyword research technique, it is more because their number of searches is more, compared to the smaller ones. 

Look at the blog in MOZ for further reference:http://moz.com/blog/illustrating-the-long-tail

Why we are asking to use long tail keywords in your search engine optimization? Wondering why?

The popular keywords are generic and short and they are competent enough as all tries to get a number of searches through them. Those keywords at the same time are hard to keep in rank or appear in the 1^st page of the popular search engine like Google, Bing or AOL.

Big companies love to invest a lot in the SEO just to make their website rank better than their rivals and that too with keywords that are unique and easily gets a good SERP. Small business owners often lag behind and they do not have the high budget to maintain such a costly SEO team.

Small business owners in that case can use the long tail keywords and trust me you won’t be drained out of keywords. The stock of long-tail keywords is immense. Only drawback is that long tail keywords have less number of searches compared to the short keywords.

However, do you know combining those short keywords you can frame long keywords and thus rank relatively in an easy manner? Your ROI is going to be great in that case.

This article is the general introduction to the definition or description of long tail keywords. It has been famous for some days after the series of Google updates. We will be coming up with our next articles on the advantages of long tail keywords in SEO for both small and big business owners.