Increasing Business Sales via Successful Online Marketing

This is a guest post by Bob Willis, check it out to explore fascinating ideas to get success in online marketing.

Traffic to your website can be regular. However, are you converting that interest into actual sales to make your business more productive? Many websites rank high in search engines and get regular traffic too, but achieves low conversion rates when it comes to making online sales!

There are numerous reasons for this; from pricing and product to navigation and so on. Issues may be various, but it encourages site visitors to purchase from your website, its well laid-out with a precise message. Keep in mind that if the web-visitors find your website tacky and can't find what they want instantly, they will go somewhere else and won't come back, ultimately causing no profit to your website.

Impact of internet marketing:

However, thanks to the internet, today the concept of online marketing has surely become a broadly used technique to market or promote business websites. Thanks to such augment in this practice. Of late numerous ways have evolved in order to market online successfully, in comparison to the conventional ways of marketing.

Apart from that modern online marketing tools vary significantly from various conventional ways of marketing. Search has become one of the most frequently used ways for customers to find what they want.

Benefits of SEO or search engine optimization

It has become a common practice by business owners with websites to get business online. The website owners make available all the pertinent information about the company, its products, services and other offerings to the viewers by effectively using various online marketing tools like SEO or search engine optimization, ‘pay per click’ and so on.

Searching and browsing online is the most common activity nowadays, in consequence, search marketing is an extensively recognized way of reaching out to customers on the internet.

A number of people when looking out for a particular product or service use search as an initial tool, hence, a good traffic website serves the purpose in a very cost effective and valuable method. However, while increasing business through website, it is very vital to bear in mind what exactly is the relevant target audience to drive more and more traffic through your website.

Benefits of online marketing

Integrated marketing is valuable for any small or big business companies as it is one of the most influential ways to run a business effortlessly and efficiently so that life becomes simpler for the client as well as the service provider.

Thanks to the online marketing services provided by the SEO companies, one can easily boost their online marketing to add more profit to their business. The process includes all the marketing techniques and strategies in one service.

One of the biggest benefits of using online marketing to enhance your business sales is that here all the social media marketing campaigns are used with great success. Best part of all online marketing strategies consist of websites, email, newsletters, search engine optimization, and pay-per-click advertising that can do wonder to take your online business to a new level.

Bottomline Says...

In the recent business scenario, online marketing has become the ultimate marketing tool for most of the businesses. In upcoming years, this new concept will only grow to greater heights and there is no doubt that online marketing will boost your business sales like never before.

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Breaking News - Google Is Updating Panda….SSSSHHHH it’s Hidden This Time!

News to break you up surely!

Oops! Google strikes again, just pull on your socks; I have something shocking to share. This time a ten-day Panda update is going to take place. The Panda update commenced on 18th July. However, we know that Google releases their updates often within day or two. However, this time it is a little trickier. They launched the update in a silent manner.

While checking out the popular SEO websites and blog we came across Search Engine Journal who confirmed the update of Panda in next 10 days.

Matt Cutts says that he is going to share an update every month for a period of ten days to lessen the burden on the webmasters. Now it is going to have a disadvantage it will make the thing more difficult for the webmasters to determine which one is an update, and which one is a normal fluctuation.

Do You Want To Know How Google Is Going To Keep You On Your Toe?

·         Some of the major informational sites like Wikipedia are having a large impact. Actually, the authority sites are getting more importance in the search engine results.

·         There are some of the prominent webmasters who have clearly stated that Google + is going to have a positive impact on the search engine ranking of the respective websites. People visiting the Google + often will be rewarded. However, it is yet to prove as some have benefited from their use and others have nothing to comment on it. See the study by Search Metrics on the SERP trends in 2013.

·         Well the third assumption is that the number of impressions has grown and the number of CTR is remaining the same.

Visit Google’s Webmaster Tools now for further details!

Arrrggghhh! What We Gonna Do??

1. Gosh, we have been saying a lot of time in our article and blogs about the use of Google Authorship. If you have not yet enabled them, then go for it now. It is very simple to use and if you are not using them, you are missing something big in the path.

2. Have a Google + account and a Google+ business page. It’s time to get social buddy. Start adding people to your circles. Post content that seems to be meaningful. For sustaining in the industry for a longer time, share reliable source of information (practically good information).

Today it is 25th July, more three days in hand. However, it is Panda update having a soft impact on the SERPs, but look. If you are still dabbling in black-hat SEO practices, you are going to view much impact from now.

Are you still wondering how Panda update will affect your website and the SERPs? Well, wait and watch, three days to go… the clock is ticking! Tick..tock…tick..tock…

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Top 10 Trends to Own a Successful Ecommerce Website – PART 2

Walla, it’s time to my shopping!

Click, click, click and more click, well am done.. I bought a new pair of Puma Sneakers today.

With time style of shopping has change a lot. Previously we used to hop from one shop to another in the Broadway Street. Then next was a Departmental store or Malls where we could everything in one place. With time, changes took place and online shopping took the world by storm. Now you just have to place the order sitting at home and get your product almost instantly.

Previously we have shared the five tips on building a successful e-commerce website. Here, are the rest five to give you a confirmed success.

No 6: Website Design

When you running an ecommerce website then you must to look at its design, because when anyone who visits your website the first thing he or she will see is your website looks? So, if you running a homemade or low-cost ecommerce website then it might be the time to change your mind and invest money for better web design for your ecommerce website.

Suggestion How to Make Good Website Design

Hire a professional web designer to create your ecommerce website, because an expert knows what type of visitor interacts with your website and it can bring a steady online business growth. When you choose some web design company you have to very careful with their skill, genuine advice and their track record.

No 7: High PR

Remember when you hire full or part time staff for your website then one of their jobs will be maintaining the PR. Search engine assigns PR to every website to show their value in web as the world seems to be consumed by SEO. Promote your website on off-line basis and feature on blogs, news sites etc. It helps your website to get more visitors.

Suggestion on How to Check Your PR

Check your website report with blogs or news sites in your marketplace as these visitors can be very powerful allies. Train up your staff with new techniques like pay-per-click advertising – this tool is very effective when used correctly.

No 8: Web Analytics

Do you have a website? Have you installed Google Analytics? If you have not installed then just go and install it right now.  With help of this analytics, you can easily monitor your website, such as where your visitor are coming from and tracking sales conversations. If you understand these tools, then you can easily know what work and what does not.

Suggestion How to Use Web Analytics

Web Analytics is a powerful tool so be careful with this use. Be careful when you send out newsletters or update your site.

 No 9:  Stop Relying on Google Always

If you think that ranking on top in the search engine is the only way to generate a lot of business, then it’s not true. The truth is that do not leave everything on Google, otherwise, you are going to land up in a bad situation.  If Google drop your website ranking for some reason then you would to like do so.

Suggestion on How to Use Google

Do not rely on any particular aspect for your ecommerce website. It’s right that good quality SEO can be effective for your website.

No 10: Customer Service

Customer service is the most eminent point, which you must consider while maintaining your ecommerce website.  If you fall for this point then a good customer service can help you to strategize in the right way.

Suggestion How to Handle Customer Service

Make sure about your order and post them on time. You have to clear your clients issue quickly and cheerfully.

These points will help you to increase your customer for your business and a good ecommerce website helps you the most. We can also talk about pay-per-click and SEO; those elements are very helpful for your website. As the saying goes, “a happy customer will tell their friends; an unhappy customer will tell anyone who will listen.”

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Top 10 Trends to Own a Successful Ecommerce Website – PART 1

Every business should change with the time. Many online businesses update with latest technology. To tap crowd source marketing with the use of websites is popularly called e-commerce. Now these days online stores do extremely well. That’s why friends we are going to share some useful tips which is help you to success in your ecommerce website for your online business.

Establishing an ecommerce website is not like rocket science. Yet, there are businesses who get them wrong. To avoid the wrong steps we are here to share some lessons. In this article, you will get five tips and for the rest five hang on for the next article.

So let’s start.

No 1: Updated Daily

It is not enough to update your website weekly or monthly basis, you need is to update your website in daily basis. If you don’t have a new product in daily basis then you need to find other ways to update yourself and give desirable reasons to your customer to come back time and again.

Suggestion How to Updated Daily

Give daily special offer such as new blog, clearance stock, editor’s picks, pre-orders, and latest arrivals. Be creative when you update website. The more you update the more customer will return to your website.

No 2: Regular Newsletters

If you send newsletters to your customer at least once in a week then change your rule. If you do not have a new advertise in the box. Send newsletter to your customer in regular basis. Its help your customer to grow brand awareness and for that reason customer do not forget your websites. Always use good email marketing service and high quality branded email template, which will impress your clients or customers.

Suggestion How to Regular Newsletters

Send in regular newsletters such as special offer, upcoming products or editor’s picks. For sending this in regular newsletter, you will get a fair chance to increase your sales of new products. It will also raise your brand awareness.

No 3: Make Easy for Your Customers

One thing you must remember that your websites is for your customer so make your ecommerce website easily accessible. Where customers can easily find what they want and buy products of their choice. Make sure that they do not think too much while ordering any products.

Suggestion How to Make Easy for Your Customers

You might use those things in your ecommerce website like, flash animation with cool music; add telephone number where they can speak to a real person. So they do not hesitate while making purchases.

No 4: Stay Ahead Of the Competition

You have to move with time, as time change the technology and strategy also changes. So always update yourself and your ecommerce website with latest technology. In business arena your competitor always try to get one-step ahead so do not hesitate to adopt new technology.

Suggestion How to Stay Ahead Of the Competition

Always look for best idea for your online business and strive the best in marketplace.

No 4: Get a Full Timer to Manage Ecommerce Website

If your website is sideline in your main business then you always earn sideline revenue. For successful ecommerce website, you have to hire dedicated staff to run it on a full time basis. That kind of staff shares all updates and easy applications to your ecommerce website for you to get full advantage of it. Your full timer also checks that your ecommerce website does not get panelized from Google or other search engine.

Suggestion How to Check that your Staff Working or Not?

You monitor their work through the monitoring services and applications to review their work from time to time. Try to collect record from them on a daily basis to keep a track of their work.

Just five ideas are not enough and WorldSEOEducation knows that so, keep reading our blog to get five more exciting tips to build a successful e-commerce website.

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Facebook Welcomes Vine like Features to Instagram

After the collaboration of Instagram with Facebook, people witnessed many changes in their features. In the beginning of the month of June, there were only rumors that Facebook might be adding videos to Instagram. Much news has been saying about the speculation for some days. Yet, it is a gossip or a fact it’s hard to tell. Rumors are still on or it ended! Let’s explore.

With the introduction of the video to Instagram will be a direct tough compete to the Twitter’s video sharing service, Vine. The public release of Vine in January 2013 has grown significantly within the next few months.

The clues are everywhere that video will be the next step for the Instagram to adopt, who no doubt have more than 100 million users. Facebook prevented Vine from using their user-friendly features and thus Vine reverted to twitter.

Facebook protects its brand and in a similar way it is safeguarding the Instagram uploads from being posted directly onto Twitter. However, Instagram users still can share their photos on Twitter platform, but users have to hit the link. Directing the users back to the Instagram platform, users then finally will spend more time on the application. It thus helps in maintaining the Facebook and Instagram brands.

From another prospective, it will be strategic for the Facebook to release the Instagram video, as it will make it more cozy and comfortable to make the video ad units become more extrusive.

Just from the June 20, after the product announcement, Facebook sent snail mail invitations with the outline of a coffee mug. Just after the launch of the hashtag application on Facebook, the social network has made the blogging platform powerful through the Graph Search. Users of Vine are already aware of the fact that it is a source of real fun and it’s a shame as it shows just as a link on the Facebook.

Videos are not as common as a feature on the Facebook. However, with the launch of the video Instagram component, it is sure to encourage more people to capture short clips of the moments in their lives. You will also find some editing features as there are for the pictures on Instagram. 

You will come across a plenty of other apps too. However, the fact is that, Facebook owns the Instagram with a wild popularity and the app will surely make it more successful than the third party competitors will.

In such a case what will happen to the apps like: Viddy, Cinemagram, Socialcam (which are tagged as the “Instagram for video” at one time or another). Well, they are not going to give compete to the Instagram and their brand new feature.

Well all the hoax ended on June 22 when Instagram officially announced that the video sharing services would grow in leaps and bounds. Moreover, to prove their words people 5 million videos to Instagram just in 24 hours on June 21. The embedding protocols of the Instagram are similar to YouTube’s. On clicking, the “share” button below a video gives you HTML code that you can copy and paste onto your website. Facebook assures that embedded photo or video appears with Instagram username and clicking on the link will divert the user to Instagram.com where they can discover more of your photos and videos. You can upload videos of 15 seconds in length, a hard try of Facebook to give a tough compete to twitter Vine. Surely it is giving the compete it promised. With 130 million active users, Instagram’s video sharing figures is going to rise like waves soon.

So upload your video on Instagram now and have a chilling experience unlike 6 seconds Vine videos…now shoot up to 1..2..3..4..5..6..7..8..9..10..11..12..13..14..15..SECONDS!!

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Selecting A Blogging Platform – 5 Questions You Need To Ask?

How do you enter the blogosphere with a loud bang? – Just selecting the correct blogging platform and you are set to cruise.

Blogging is a one of the most powerful medium for communicate and building relationship with your customers and for social media strategy. Now these days there are so many platforms for creation of blogs and that’s why you have to choose the right platform for it.

Most of all maximum blogging platforms work on a basic level, but when we are talking about long-term blogging strategy then they may be bad for you.  That’s why it makes sense when you think to choose the platform for blogging.

Nearly all blogging platforms out there are same with others, but there are some minor variations.  If you want to use any blog for long term then you have to choose the right platform for that.

Here are 5 questions you ask before choosing the platform for blogging.

• Platform Health

There are lots of simple and easy blogging platform out there, which are helpful to hobby bloggers. Those blogging platforms have an eye on becoming famous and rich for their clever wit and insightful insights.

However, when you create a blog for business or looking for followers then you have to pay attention to the power of the blogging platforms. If you want to grow your blog base and capabilities, then you to need more option for that. You may not need all or every option available for you, but there are some important options, which you have to search for your blogging platform.

• CMS (Content Management System) - Easy To Use

CMS or content management system is mostly available in all type of blogging platform. For those platforms that do not realize what a CMS does. It saves you from the complex HTML codes to add text messages, images, change in font etc.

Mainly CMS systems offer the basic functions like for example bold, italic, underline, font size and some other styling options. Those options may be enough for you, but many people want more easy to use options for example inserting table, switching between visual and code review, image editing, highlight text and so on. The more options you get in CMS the more you can to make your content visually appealing.

• Search Engine Friendly

If any blogging platforms are not user friendly, then they lose the main key to drive traffic for their blogs. If your blog is not searchable by the popular search engines then your blog is going to get impaired.

Therefore, it is one of the most important elements for any blogging platforms, who have to care about having more traffic. Search engine friendly blogs help you to drive more traffic through your content and build huge audience for your blogs.

• Ownership of Blogging content

It is important for a blogger to know who owns the content. The issue is not about who is the owner of the words rather who has the ability to control the world of the post.

Some of the blogging platforms do censors some typical kind of bloggers from producing some definite types of contents. This is not a bad thing; it can lead the blog to get censored because you get to know an opinion that it is deemed unacceptable by the masses. Ownership also denotes that you have the authority to say what you want to and how you want.

When it comes to authorship then you have to grant two things: one the ability to take the content and second is to show the value of your content with a new platform you choose to show. Some of the platforms do not allow you to export the content easily and more importantly set up redirects to make sure that you get new visitors.

• Cost

Cost is a very important factor when you start blogging. Those blogger who ensure about long-term blogging career, I suggest them about using free blogging platform. If you are serious about your blogging career and looking for something that pays, you back and give you more of what you like.

Keep in mind any blogging platform is costs money that does not means the platform is better than free platform. And remember that the free blogging platform won’t give you everything that you need. It is not possible to measure your blogging abilities in dollars. You have to a lot of energy and time rather than actual blogging. Blog management is no doubt critical and leaving it to someone else maybe worthy.

These five question discussed above in our blog post will make you arm with best blogging platform for your needs. You must stay informed and know all the answers to these five questions beforehand, rather than jumping into something that will not turn into your long-term blogging partner.

To stay in the blogosphere choose a platform to affirm your blogging career and march ahead!!! Happy Blogging Amigos!!

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10 Cracking SEO Ideas to Improve Your Website Design

This Guest Post is from Ushan Arya of  Black iD on improving the SEO basics to have a cracking website design.

Websites play a very important role to achieve business success online. They can make business’ brands and services known to audiences visiting them. But, this is possible when websites are designed with the aim to achieve ranking on the web page result.

If website don’t have good ranking on the web page result that means they are out of the sight of visitors, and thus loose the chance to get browsed by them. Therefore, to avoid the websites that are not search engine friendly, you need to follow some basic SEO ideas. Getting these ideas solidated from a reputed SEO Company will enhance your result.

You will come across some great SEO ideas online or in some popular blogs like MOZ or Social Media Examiner. Do you want to have a share of some good ideas to improve your website design? So, here it is. Let’s start gathering ideas and keep in your secret basket.

MENTIONED BELOW ARE 10 CRACKING SEO IDEAS

Idea 1: Effective Navigation

Make sure your website has an effective navigation feature. Effective navigation should be a prominent feature of your design. Keep in mind that search engines really find a hard time while crawling websites that are having an improper navigation feature. Navigation feature designed by using CSS and JavaScript can be effective. This could help search engines to crawl websites easily, and to display them immediately to visitors.

Idea 2: Successful Coding

Place JavaScript and CSS outside of the HTML document when you are coding a website. Search engines always tend to go through the HTML document. If JavaScript and CSS are not placed outside of the HTML document then they might make crawling of search engines slower.

Idea 3: Unique Content

Design a website with the unique content having a good structure. Content is a very important part of the website, and search engines consider it very seriously. Websites with good structure content (headings, paragraphs, and links) are easily grabbed by search engines and show them with higher ranking on the web page result.

Idea 4: Collect Best URLs

Design a website with the best URLs. Best URLs are those containing keywords, which help to describe the page content. Such URLs are easy to crawl by search engines.

Idea 5: Avoid Block Pages

Block pages of a website that you don’t want search engines to read. Such pages are not of any importance to your content, like server side scripts.

Idea 6: Image Attributes

Website designing should be done with descriptive image alt attributes. All image attributes should be 100% W3C- complaint. Search engines read and consider image alt attributes when determining the relevant page.

Idea 7: Fresh Web Content

Make sure that the web content is fresh. Keep on updating content time to time, as it indicates the website is still alive and well for the search engines.

Idea 8: Unique Meta Data

Use unique set of Meta data for every page of a website. This would help search engines get a better grip on a website.

Idea 9: Proper Use of Heading Tags

Make sure that the heading tags are used properly in the web page content of a website. Search engines gives higher value to these tags than any other text of the web page. Avoid multiple use of <h1> tag on a single web page.

Idea 10: Maintain W3C Standards

Design a website according to W3C standards. With W3C standards, website can be well formed and clean coded to get easily crawled by search engines.

My dear readers, they are not just some tips or ideas to keep in mind for few moments and forget. Implement them, out it to use now, since they are going to bring effective results to your website.

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Google Places: Changing the Face and Outlook of Local SEO

We have written and shared our views on Local SEO in our blog post How Local SEO Helps In Your Small Business? It was due to the incredible dominance of Google+ that was playing in Local SEO last year that we shared how Local SEO has a great impact on small business. Its 2013, Google Places and Google+ have started growing even closer.

Google has launched their social media platform Google Plus on June 28 2011, three more days to celebrate its 2nd birthday. It has become important to the business in these few days and Google continues to merge new phases of development.

You might have dismissed the use of Google Plus in the beginning, but you might have started to pay attention since the end of the year 2012. Well, for the readers I am going to explain some common terms related to Google.

• Google Plus – Social networking platform from Google launched in 2011

• Google Places – Place where SEO specialist manage their local listing

• Google Plus Local listing – Shares information about your business locations, reviews and hours spend.

How Google Places Incorporate Google Plus?

Google Places is the facility where you get to manage the Google Plus Local Listing. This is the place where small business owners share their information with nearby users when they search for various products and services. Check out what Google Plus is offering you when users will search for you.

• Say if you search for “coffee“in the Google, you will see that they carry local intent which helps to display the Google Plus Local information which gets displayed in the sidebar.

• To serve the nearby users Google Plus Local results helps to trigger users search for your business or products and offers it with a geo-modifier, like a city or a name of the state.

Google Plus is ever evolving and updates continuously roll out to the current users, parallely in the next few weeks fresh updates and info’s will be available to the new users.

What you need to know about the recent Google Plus behavioral pattern?

There are certain changes, which will affect the Google Places listing during this year. These include:

1. An updated version of Google Places will be given the closer proximal view of the Google+ and other Google products.

2. Google Places will be given the opportunity to edit the Google Plus Business Page via a link in the left column.

3. Google Plus Local updates will take place quicker, reducing the time and the time it takes to edit will be displayed live.

How the changes will affect the Local SEO?

Joey Headley of Google in a recent post shared the different situations, which users might face and how they should respond to those. 

Google Plus Business will turn important, if Google continues to merge product management roles under Google Plus.

If you do not have a Google Plus Business page for the physical location of your business, then please take the advice of a reputed SEO consultant. The Google Plus Business page can share information with the Google Plus Local Listing, when your business type is local. You will thus improve your Google Plus Local listing with this kind of shared info’s.

Recent studies have given a thumbs up for Google Plus Local. It is important to carry on a profitable business this year.

• 24% of Google searches carry the local intent.

• Searches on the mobile devices are having 66% more local intents than the desktop search.

Therefore, what are you waiting for. Take a ride on the Google Plus Local to give your business an edge over your competitors. Make it easily searchable in one click.

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10 Wrong Social Steps That You Have Hidden Under Your Sleeve

Having a blog does not mean that you are posting quality contents. You might have contents that are worth reading but that does not allow to tag them as unique or quality contents.

When you see that, your blog or website is attracting less traffic you go on adopting wrong ways to drive traffic. You purchase social media tools to keep your audience engaged. Have you ever thought that these might have some wrong effect on your social image?

You preach people about quality and not quantity, but you keep your auto-tweets on every day, even on the weekends. Fake social profiles, social tool bags, it’s a serious grave in this web world. You have to consider the matter deeply.

People or rather our readers might be annoyed and will not like to comment or share the post. However, people you are doing wrong. You have hidden tactics under the sleeve. Let’s see what wrong you do with your audience.

Check out the 10 things that bloggers and website owners often do:

1.       Buying Fake Followers

Do you have ever realized that the fake followers are nothing more than robots? They do not have real friends and hence they cannot be your real followers.

2.       Counting Your Fake Followers
You cannot ignore that you add or count your fake followers account in the press release, speeches, share of webinars that you post or share in your blog.

3.       Auto-Tweets

You tell people about quality and you tend to shift the focus from that lesson. You keep your auto-tweets switched on 24 hours a day, even on weekends and on the holidays.

4.       To Increase the EdgeRank Score

You might be posting fill in the blank question on the Facebook pages to raise the EdgeRank score. Do you think that it is a justified way to engage your audience at your website?

5.       Tagging in Images and Videos

You keep on tagging people on the posts in Facebook. It might be images or may be videos that you share directly from the blog or from your personal places. You keep on tagging people to those media contents just to make your followers visit them and forcefully engage them in turn to increase the EdgeRank score.

6.       Increasing the Klout Score

You might be going on increasing the Klout score with the use of simple way to thank or retweeting the post of those followers who favorite one post of yours.

7.       Retweeting

Yup, you retweet a lot. Retweeting help you to build a strong social identity and thus attract a huge crowd at your blog.

8.       Having Fake Accounts

You set up your own fake accounts on Facebook, Pinterest, Google Plus, Twitter and other popular social media sites to retweet, share, like, comments, pin or +1 your own contents.

9.       Copying From Your Competitors

You often do this. You copy the service description of your competitor or some other bloggers, which you find good and share them on your own profile. However, you forget the fact that someone on the Web is watching your actions.

10.   Email Lists

You often register yourself in the to an email list to receive free stuff and them opt-out immediately after copying the information to share them on your own blog.

Aha! So you have started feeling guilty and you are trying to close the tab to ignore the blog post shared here. However, people, stop using these wrong tactic as it will demoralize the value and won’t bring that essence back with which you have entered the blogosphere.

Concentrate on your audience from today and stop focusing on the increase of scores.

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Penguin 2.0: Roadmap to Penguin Recovery

This guest post by Cole West will tell you the ways to have a steady Penguin recovery. You do not fear the Penguin updates all you need to follow the right SEO tactics to head for future benefits and enjoy a great traffic at your website.

What is Penguin 2.0?

On May 22, 2013, Google announced the launch of latest algorithm update, which is “Penguin 2.0” confirmed by the web spam team head, Matt Cutts.

Why Google every time updates its algorithm?

Most of us having this question in our mind - Why Google might be doing it for repeated number of times? 

Google changes its algorithm around 550-600 times in a year. While most of them are minor, but every few months it roll out a major search algorithmic update like Panda, Penguin etc, that affects the search results.

Google primarily concerns to help people provide better information on the web, so effective search engine optimization can make a site crawlable and make the pages easier and accessible.

How It Helps White Hat SEO And Black Hat SEO?

Those who are doing “white hat SEO” often enhance the usability of a website and create great content, make sites faster, which is better for both search engines as well as users, so doing good SEO can generate good marketing.

“Black Hat SEO” customarily defined as tactics that used to acquire top searching rankings in an unethical manner. It refers to the use of aggressive SEO tactics and strategies and usually does not obey the search engine rules.

Some Black Hat SEO techniques are:

• Keyword Stuffing

• Invisible Text

• Doorway Pages

The main goal of Google is to help searchers to get websites that provide a better user experience in order to fulfill their information requirements. Therefore, Google will fight against the “spamming methodologies” and updates its algorithm in order to reward the good website (those who follow Google’s guidelines).

What is the Google Penguin2.0 updates designed to do?

It mainly targets on “spam on the web” and drop off the rankings of sites, which the algorithm distrust, violate the existing Google’s quality guidelines. In previous time, the update only targets the top-level pages and now it started to target the lower level pages of a site.

Penguin Affected Websites

SEO experts explained that latest penguin update 2.0 sought to let down the page ranks (PR) of websites that had duplicate content, paid links and poor user engagement. The websites, whose rankings are not affected, had a great valuable unique content and videos that aided users.It mainly focuses on link spam.

It targets on Advertorials: lets in paid advertising, which violates according to Google’s quality guidelines. If somebody pays for advertising or coverage, then the ads should not flow page rank.  

Google explain, “Page rank should not be sold or bought”. At the same time, Google will give higher importance in terms of page rank for authority websites detected which follow the genuine SEO strategies.

Is Penguin a Penalty?

According to Matt Cutts, “neither panda nor penguin is a manual penalty and also explained that panda was all about spam and penguin was set to tackle the stuff in the middle between the content and spam.

Therefore, getting a penalty means, you made a mistake and Google will penalize the site.

If rankings stepped down, does it sense that penguin has affected the page? - For this question, the answer is, it may or may not.

It is not made that all decreased rankings (PR) can affect by the penguin2.0. Many branded companies are employed a form of search engine optimization. In some cases, your PR can be diminishing just as your competitor doing work hard to get their sites in top place.

However, some of the links that used to raise the page rankings are no more doing so. This is because a few days back Google took action against the link sellers. Right now, there is no value for all their outgoing links, which got devalued.

How Do You Recover From Penguin Penalty?

• Low Quality Profile Link:

The sites we use to sign up for joining community or discussion must have high quality along with relevancy. As making too much low quality link profiles can be a major reason for the penguin penalty.

How do you overcome the problem?

It is the time to remove all those low quality links. With the help of some online website analyzer tools like “a hrefs” and SEOMOZ check the low quality back links from PR0 sites, low quality directories, etc. 

Find out the low quality links, make a list of these and send request to respective site webmasters to remove your back links from their sites. Once again, check your back links for existence. 

If they still exists after multiple attempts of request, then use Google disavow tool with contact request proofs to intimate Google not to give value those links.

• Non-Relevant Links:

Getting back links from non-relevant sites, which are not associated with your niche, is also one reason for penalty.

How do you overcome the problem?

By using, the Google disavow tool remove all unrelated back links from non-relevant websites and try to get high and good quality back links from the relevant sites.

• Low Quality Contents:

Penguin 2.0 also penalizes the low quality contents in your site. What is a low quality content? It means having ’”copied or duplicate content, content mainly concerns on keywords, content missing and unauthorized contents”.

How do you overcome the problem?

Firstly, remove all the duplicate or copied content from your. Fill the missing content and write keyword focused contents. Make clear that you are having unique and original content on every single page of your site.

• Creating Unbalanced Back links:

With in the short period creating too many back links is also one of the factors for penalization. Therefore, without a reason creating a bulk back links can let you face penguin effect.

How do you overcome the problem?

Try to avoid creating too many back links in hacked websites, low quality websites, spam domains etc. Don’t use link-building software to create back links. So, try to get good and quality limited links from related quality niche sites.

• Keyword Matching Anchor Text:

Penguin also penalizes sites, which are having too many back links that are centering on exact keywords with specific match anchor text.

How do you overcome the problem?

Modify all the anchor text to your brand associated and make them look natural.

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How Competitors Can Help You To Analyse Your Online Business Status?

One vital way in which a company can learn about itself is to analyse its position in relation to its competitors. Once you’re in the process of looking at competitors, there’s also a number of other ways in which they can help you and your business by examining what appears to be working for your competitors and how you can emulate that in your own business and marketing practices.

The kind of analytic tools offered up on the web give companies and marketers more data than ever that can be used to collate information about what works for a company, its competitors and how that can be transformed into action. A number of vital areas for analysis can yield a huge amount of useful strategic pointers to get a company out of a rut and motoring in a new direction.

The power of back-links

Back links are a powerful indicator of the likelihood of a website being scored highly in search engine optimization  The number and quality of the sites from which hits have been received have a big impact on the way search engines rank websites when returning search results.

Finding out where your competitors’ back links are coming from can help you build your own back-linking strategy

By analyzing a competitor websites back links, it’s possible for you to understand where their web traffic is coming from and get a picture of what might be valuable for your company. If analysis identifies a number of high-value back link sites that aren't currently in your own portfolio, it can make sense to target these for inclusion of content to bring about increases in your own company’s search engine ranking.

Words are key

One of the ways in which companies build their search rank is through the selection of relevant keywords that customers and potential customers could click to find them online. The choice of those keywords can make the difference between getting seen by your customers and being passed by.

This is true, but your keywords do say a lot about you

Analyzing the keywords that your competitors are prioritizing in their strategies can give pointers to the kinds of words you should be targeting in your own online marketing activities. Although there may be some that don’t seem relevant to the type of consumer you’re targeting, they may have hit gold with keywords you haven’t prioritized that would be very relevant to your own activities if you chose them alongside others that are bringing you results.

Keep it simple

Of course, there are some very simple, low-tech ways in which you can keep an eye on your competitors. Back link analysis and keyword comparisons are relatively resource intensive, but not all comparison with competitors needs to be highly data driven. Things as simple as checking out competitors’ websites, blogs and other online activities can give a feel for the way in which they are engaging with their customers. 

One of the best things you can do to keep abreast of developments with your competitors is to sign up for their e-newsletter. Many companies now have mailing lists that regularly distribute information about their activities and this can give you a picture of what they’re doing and, more importantly, what they feel ready to share about their activities. This can help you keep a close eye on your place in the market and adjust your own strategies to take account of what is going on around you.

About the author

Tom Shurville, the managing director of SEO agency Distinctly Digital, offering professional SEO services such as social engagement and competitor analysis.

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Is Keyword Important For Your Content Marketing?

Do you want to seek online attention for your blog? It is somewhat like setting up your online real estate business and then putting up a real great sign to attract people. People will come across your site and will set themselves in competition and you would have ever thought.

The main way by which people come across your website by searching them on the popular search engines like Google, Bing, AOL, Yahoo etc. If you do not set the right keywords then it becomes impossible for the readers to find your website or anything related to it.

Even our blog WorldSEOEducation has their own set of keywords to rank well in the search engines and help our readers to find us easily.

It does not depend on the type of content marketing you do, but the keywords do matter. Keywords will help you to decide whether people will discover your YouTube videos or the website content while they search for online business.
•         Keywords Are Very Important

Before you start researching on the keywords, it is important for you to understand the two basic principles - traffic and competition.

Traffic refers to the number of people who search for particular set of keywords each day, but competition refers to other sites trying to rank well for the same set of keywords. You might think you are smart enough in choosing keywords, but often it ends up generating poor results. It is hard to make your keyword rank in the rank, as big business have firmed their position with the same set of keywords earlier than you have.

•         Long Tail Keywords: Are they like “Low-Hanging Fruit”?

You might come across some common and regular set of keywords like “social media” or “online business”, but the long tail keywords are bigger enough and somewhat it goes like this - How to improve your small business, local SEO for your online business. These keywords are easier to rank and probably people are not optimizing their sites for specific phrases. They have much lower search traffic, since you are going to rank well for any long-tail keyword you try. You will also generate same amount of traffic.

•         Search The Right Kind Of Keyword For Your Business
Researching keywords for the business website or blog, you must find keywords that work with your business and aims to hit the target audience. You can hire some reputed outsourcing companies, download software, or use some web applications to perform the research. When you look for keywords, you might adopt various strategies to set the right amount of traffic directed to your website.

•         How Will You Target The Keywords In Your Content?
People feels excite when they find some desired keywords and goes after them with full retribution. They start writing articles, incorporate keyword a dozen or more times and try for high “keyword density”. Just to make the search engine aware that they are targeting that particular phrase. However, the search engines penalize keyword stuffing.

Therefore, you must focus on one or two keywords and let synonyms, variations, come up naturally. Keywords are the integral part of your business and hence you must learn the art of choosing right set of keywords to promote your website. Keywords find your site important if you think to set your online presence. You can increase the business whether you are an offline or online by using proper set of keywords.

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