How Local SEO Help In Your Small Business

In our previous article, we discussed how SEO help in small business and we give many short descriptions of all the point doing SEO and improve your small business. So that’s why we came with a brief description of all points one by one and today is our first point is “LOCAL SEO”.

What is Local SEO?

Local SEO is not only an element of SEO but it is similar to regular SEO. However the difference is to generate local search result. For small business, it’s very important because Google or search engine result is based on your location and its help you get local visitor very easily.

To the small business owner the business areas are limited and that is why local search engine takes an essential role in your search marketing strategy and it helps to know your target customer for your business. Chose your list of keyword around your area or place, and make changes according to the local search result. It’s the main advantage of local search engine.

Things That You Need To For Local SEO

·         In any type of SEO, Local or regular is based on content. Ranking in search result is mostly based on your website content which helps you to give a better rank in search result. Always update your sites with unique and quality content, because quality content with backlinks help your site to cache and index your website.

·         Facebook, Twitter, LinkedIn and Google+ all the popular social media help in local SEO. Most of the people spend their time in this type of social media site, and you can easily connect your friends via social networks. If you can increase social media presence then it will help you to improve your brand name and get popular in different social media and that’s the reason that it is also important for regular SEO.

·         You have to know that your business address is a main concern in local search engine. For your business, you need to add your contact details and address in your websites. It’s very important for local search engine if you want to rank better in local SEO.

·         One advice that maximum webmaster gives you for local search engine is that not focus on one search engine. Maximum small business owner focus on Google, but there is many popular search engine which used by people. You can do survey of your clients or customer even on other search engines to cater more customers.

·         What can help you in having better ranks in Google? - Reviews and citations. You can actually request the customers to give the genuine reviews and feedbacks about your products and services. Do make sure that they are satisfied and comfortable with your offers.

·         Today we are not bound in your computer or laptop because technology is growing so we can connect with internet anywhere through our smartphone. So it’s helpful if you can optimize your sites for mobile phone. Smartphone or android phone already have Google application for the phone user.

If you have a small business then you have to look into local SEO for your online business which helps your local customer around your area to  find you easily through local search engine.

Let the search begin...

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SEO In Small Business - Part 2

Well I am going to continue from the early session, which we have held the day before. Today I am going to stress on the four other points that propels SEO in small business.

4. Focus on Local Search Optimization

Local search optimization is the best option for small business owners, so no one likes to miss this opportunity of having profited. There are huge percentages of people who uses local search engine to find local companies. If you are thinking about how to optimize local search engine, we are going to share some tips for you.

Ø  Link Building: There are many types of link building method, which you can use to optimize the local search engine. Local blog commenting is another cracking method, if you know your local blog then you can give comments on this post and get backlinks for your sites.

Ø  Guest Posting: Writing a guest post is another way to get good backlinks for your sites. Search local blog with your relevant topic and offer a guest post for them. Your website link appearing in their blog helps to get visitors to your sites.

Ø  Social Profile: Create a business profile in various types of social network, like Facebook, Google+, LinkedIn, Twitter, Pinterest etc. It gives more relevant local ranking.

5. Boost Your Social Media

We know the time you spend online and most of the time you surf the popular social media sites - Facebook, Twitter, Google+ etc. These are popular mostly as a social media-marketing platform. For small business, social media is the ideal way to promote your websites and connect with potential customers. Get your niche popular by promoting them via social media sites.

 

6. Choose the Less Competitive Outlook

Apart from applying the common strategies and doing the obvious things, like a presence on the social media platforms like Facebook and Twitter, your small business needs to tap the less used path by the competitors. Do thorough research and ask the competitors to have a deeper insight into your business in order to gain the competitive advantage. You can use various ideas in the form of hub sites, social media campaigns like the one on the Pinterest, or stay at the top of data visualizations.

7. Use of Original Content

You are aware of the fact that daily you need to post interesting blogs or contents to grab the attention of your viewers. This is not only going to solve the problems of your visitors but in turn increase the traffic, improve rankings and engage the customers and visitor. At that time, you will improve the social media power, gain natural links and improve the online presence.

 

So be original, share unique post to excite the readers, write something that is very different and suits your niche.

These tips are for small business owners to boost their SEO and improve their business in turn. If you want to compete with big name then always research your industry and competitors.

 

Stay ahead, make more profits and for that make the perfect SEO!

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SEO In Small Business- Part 1

Guys we are new in the field of SEO but within a few days, I think our blog has snapped the attention of many. Regularly we search many blogs or sites to improve our knowledge about SEO and Small Business. We have noticed that the information is not enough for newcomers, because when an expert blogger or a site owner post his or her content on their domain they think that every reader have known a basic knowledge.

However, it’s not possible for newcomers to know everything. They visit the blog to improve their knowledge. Therefore, we thought to launch a blog or article not only for experts but also to improve knowledge for newcomers.

Today, every small business owner wants to improve his or her business. However, in this business Jungle many larger and prestigious brands totally grab the business world. So how will you improve your business against those big brands? This article is for the small business owner who wants to challenge the big business brand and improve his or her own business.

First thing, you have to admit that you cannot give challenge directly to the larger brands, because the marketing budget between a novice and an achiever in business is large. Small business is not able to topple their larger counterparts when it comes to media acquisition. Rather they must go for more targeted and refined approach.
We all know that big reputed companies are also doing SEO, so what benefit dose the small business gets done SEO?

Let us learn the quick tips to make profits from SEO for your small business.

(We are going to divide the content into two parts for better readability)

1.       Content Is the King
We always hear that content is king, but any time have you ever thought why content is king or why people say that content is king? Since, when visitors come to your site they first see your page content and read what the page all about is and if they are not satisfied with your content then they depart. This is not good for your site. Therefore, you need to put unique and quality content for your sites and update it with new content regularly, its help to get more visitors and increase your traffic.

2.       Keyword Needs Attention

If any small business owner thinks that the keyword is not important for SEO then they should try to know the internet marketing in a better way. Big brands love “Keywords.”

Create a keyword user friendly. Like if you have a flower boutique in Georgia then you do not use the keyword like “flowers”, “fresh flowers”, “fresh flowers in Georgia” tries something different or new. Try the keyword like “best rose bouquets available in Georgia”,“best orchid boutique in Georgia” its help your customer to realize a difference between you and others.

Don’t use the same list of keyword, visitors’ thoughts keep on changing. Therefore, research keywords regularly and check the changes in the search pattern.

3.       Make an SEO Friendly Website

Many websites owners make mistakes with their website URLs. Websites URLs can be viewed as both ‘www.website.com’ and ‘website.com’, for this reason search engine identifies two web addresses with the same content. To solve this issue use A 301 redirect. With the help this, search engine identifies which page or pages are preferred and another page will be avoiding any duplicate content.

(This article is going to continue in the next session. So Keep Watching!!)

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