3 SEO Tactics That Can Ultimately Backfire

Guest Post By Anny Solway

 

Just a few years back it was very easy to throw together a quick website and get a great page rank on Google and other major search engines. You used to be able to create a site, write a few pages of quick content, and fill it with keywords. A simple site like this combined with a few easy SEO strategies used to be enough to get strong search engine results. Many sites were designed for search engine spiders crawling through pages to determine page rank, not for the people that would eventually stumble along the pages.

Spam and garbage-filled websites are an easy way to quickly turn off site visitors. In recent years, search engines have been changing their page ranking algorithms to place more of a priority on good content and decrease the amount of spam and garbage that show up in search engine results. This means that some SEO approaches may now hurt your ranking more than help. Here are a few strategies that could potentially do more harm than good.

Keyword Stuffing

Incorporating keywords throughout your website is an important SEO strategy. Taking the time to research the top keywords and search queries in your niche will go a long way in helping you create a site that is search engine friendly. However, some people take their keyword usage too far, and overstuff all of their written content with keywords. If you have used your keywords so frequently that it makes reading the content difficult, this is not a good use of SEO. The same principle applies when using awkward keyword phrases that stick out like a sore thumb in your text. Remember that good SEO is ultimately about balancing between what is good for search engines and what is good for potential readers of your site.

Article Writing

Promoting your website through submitting articles to other websites can be a great SEO strategy, but it can also backfire on you. The trend of quality over quantity applies here as well. A proper use of this strategy would be taking the time to build up a strong website, then writing thorough articles that would be a valuable resource to people in your niche or industry. This type of approach would actually be an excellent way to boost your SEO and help encourage more people to read your site at the same time. The wrong way to approach article writing is by writing hundreds of keyword filled, barely readable articles and submitting them to article directories with little to no quality standards. Writing poor quality articles for the sole purpose of boosting your page rank is not a good SEO strategy. It interferes with your most important end goal—having a good website with lots of regular visitors and a steady stream of new traffic.

Making SEO the Primary Focus of Your Website Design

SEO is definitely one of the more important things to consider when creating a website, but it is not your only priority. You do not want to allow your focus on SEO to take away from your other priorities. If your goal is to have a successful website, you need to focus on creating a good experience for your visitors. SEO will help you get people to visit your site, but they won't stick around if you do not have a well-designed site with good content. Use premium WordPress templates to create a strong website first. Then you can direct your focus using SEO strategies to build your site, like using keywords in your title tags, menus, URL and more. As long as your approach to SEO complements the quality of your site, rather than getting in the way of it, you shouldn't be worried.

About Author

Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress templates that can be used out of the box. She loves to share blogging and technology tips.

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Top 7 Factors of 2013 to Rule the SEO Field

2012 was very tough time for SEO experts and web master due to major changes in Google algorithms, like panda update frequently, as same time Google introduce Penguin. For those update many websites were affected. For organic ranking quality content and inbound links are still take most important role. There are other many factors that will influence SEO in 2013.

Before getting into further discussion we will look into the major changes that has been seen in the year 2012 and the changes that are going to be introduced in 2013.

2012

Panda and Penguin Update: In the beginning 2011 Google Panda algorithm was released and frequent multiple updates kicked many low quality web sites out of the SERPs, huge amount of web sites were affected with this update.

2012 had a major role for SEO field, because in April 2012 Google released Penguin algorithm and it change the face of SEO industry. Many SEO companies that had engaged in Penguin unfriendly SEO tactics and drop from the search result and also saw their ranking disappear without any warning. After that many SEO company adopted their strategies and tactics.

Guest Post: When Google updated Penguin and Panda, guest post became a popular method for reliable link building. This process and method well accepted by all SEO industry. For link building “Negative SEO” or “Black Hat SEO” became a hot topic of debate, and those web masters do not add specify backlinks they should be discounted by Google when it evaluates link to their websites.

2013

7 Ways to Survive in SEO Field

1. Unique and Quality Content

At last it all about quality and value of the content on your websites. Google is very specified about the presence of unique contents. they entertain only 100% unique content to make the websites popular and avoid link degradation.

2. Content Marketing

To day content marketing is next big thing for SEO. Content marketing attracts backlinks and adds value for user or readers, and it is one of the expert feature of SEO. At that point it is more challenging because you have to generate more content with high value of quality and quantity. Google take valuable content, and applies a rock hard strategy of content marketing and it will be the main key of climbing to the next level in SEO field.

3. Auto Rank

Auto Rank is another loaded feature which will help to startegize the SEO marketing this year just like 2012. one of the best way to manage the SEO and get your website into rank is to generate the Auto Rank facility.

4. Social media Role

When we come to this topic there are many debate and discussion, but at last it will accept that social media take major role to ranking for your websites. In this year or probably after the years follow social media will play a rising strategy. Share, like, re-tweet and mostly +1 are trophies that every webmaster should be amassing.

5. Local SEO

Google mostly give more preference for local websites and information has become evident in many searchers. In 2013 will witness for local SEO, it helps local websites for higher ranking and visibly in search engines. It also included map data, listing, citations and reviews on local information sites.

6. Mobile and Responsive Design

This point is not directly effect in ranking of a webpage. Today Smartphone and tablets become more popular and as we know Google is one of the first companies aware of this trend. the responsive factor does not explicit the SEO but it is surely going to influence the SEO factor for a long time.

7. Media Content

As we all know that people have more interest to see not to read. So this point of view image and video have become staples on the internet. Image and video optimization get higher rank than only text content. Infographic is a very interesting to read or see, because an infograpgic we also found image and content which people like most and an expert opinion it will be feature of SEO in next year.

The above 7 factors is most important for SEO in 2013, because as we saw how frequently Google Panda and Penguin update, we have to take those steps for our batter search result. If you think there are factor influences SEO then we talk letter.

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10 Ways to Perk Up Your Business with Facebook Fan Page - Part II

In the previous article, we have discussed only the five ways to perk up your Facebook business fan age to improve the business ROI. Today we are going to share the other five ways to make your Facebook the perfect place to make your business earn the potential customer.

6. A Better Bonding between Your Business and the Customer

You generally depend on the relationship with the customers by connecting them in a social manner, rather not in a professional manner. Facebook members would not like to shop through the Facebook platform, but 90% of them like to deal to have a Facebook fan page and make the possible transactions via this platform.

7. It Is the Perfect Breeding Ground for the Upcoming Brands

25 percent of the Facebook members want that things are being sold to them online. There are much higher percentage of to sing in favor of the company, brand or products. Helps to establish strong relationship that too with a influential number of people who have many connections and helps you to gain valuable brand evangelist and market the product on your behalf.

8. Keeping a Watch on the Potential Aspects of the Business

In the social platforms like Facebook, customers and the prospects are going to let down the guard and share the information with you and others about the products and services they like. Good and bad experiences they have with the business and their unfulfilled desires. When the fan interacts with the business page, you are going to have access to wealthy information.

9. Perk up the ROI Related Metrics

Facebook have the Page insight tool on their fan pages that helps you to make analysis of the marketing and communication by revealing the data of interactions of everyday. Whatever it may be - discussed posts, reviews, mentions, Fan demographics and so on. These tools are the touchstone to target specific demographics and reap better ROI.

10. Get, Set, Go - The Competition Begins

The Facebook business fan page allows you to keep pace with the competitors that too free of charge.  If your competitor opens p a fan page successfully then the competitor can corner the market on Facebook and build up a strong following than you have. So build up your own page for free to establish the business and have the competitive edge.

Guys, here we keep our pen down, oops not the pen rather I stop tying on the keyboard. Implement these ten ideas to make your Facebook fan page as a mark for you business irrespective of the size.

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