Twitter Marketing – 10 Hot Tips to Steer Your Business with 140 Characters

Tweet! Tweet!

Do you want to have a sip of fresh ideas to promote marketing via Twitter?

In this last 6 years, Twitter has become the trendsetter in marketing. Since, more numbers of business owners have plunged into Twitter marketing, so you have to keep evolving fresh ideas so that the channel does not become stale.

Twitter is a great Microblogging tool that has hit the business town in 2006 like a wild storm and is continuing with similar rage. If you use it effectively, steering impossible marketing situations will become easy.

On Twitter, the tweet messages are just having 140 characters and hence your words need to creative, impactful and must add value to your customer’s life. This will help you to get the most out of the social media marketing.

If you think to be successful, then you cannot make all the tweets sent a similar marketing message. In that case, the best social media advice is to offer knowledge, fun and promotion all mixed together to encourage customers to converse with your business on Twitter.

10 Best Twitter Marketing Tips for the Business Owners

Twitter gives you the scope to share the instant thought of your business in 140 characters and thus make it popular. However, it sounds goofy as Microblogging is little tough. So, use innovative tips to build a strong presence in the web world –

·         Stuff Relevant Keywords in your Tweet

Make a list of relevant keywords that describes your business in the best way. Use these keywords when you compose your 140-character tweet messages.

·         Personalization of the profile

Customize your business profile to reflect your unique personality. You need to display the relevant information and must add your website address. It is good to craft @replies and promotional tweets that match your brand personality.

·         Draw their attention using the # (Hashtags) and curate conversations

You can give rewards to your followers by retweeting their tweets on your blog like #PUMA .They are encouraging their fans to tweet pictures of PUMA shoes.

@dimepieceLA25Jun: Our outfit of the day @ #dimepiecela thanks nylonmag @puma for these awesome Puma wedge sneaks!…

·         Strengthen your personal bonding with customers

1.You have to lighten the business tone to connect with your customer.

2.You must ask for the opinions and offer some witty tips to your customer.

3.You can add them to a private list of tweeters and retweeters.

4.Review them for great contents that you might have missed.

5.Thanks people for sharing or retweeting great things from your page.

·         You have to share a good story

People have to share web content, which are relevant to their niche. Like  sports good retailer must tweets pictures or stories on exciting sports like mountain climbing, riding etc. Share links of useful contents that are effective at growing and retaining followers.

·         You have to keep a track

You should shorten the web content in the form of Bit.ly to keep a tab on all your tweets. Like which one is re-tweeted and which got a follow. This helps you to choose the best followers.

·         Connect the right people

Remember 2 crucial twitter marketing tips: 1. Do not find people in the hope that they will follow you back automatically. 2. Try to find people who are more likely to follow you back. Use tools like Follower Wonk or WeFollow to find people who share an interest towards your business.

·         Refrain of the total automation

Twitter is not a robotic network, so you do not have to rely on the automation all the time. Do limit the social sync tools and auto-follow all the programs.

·         Maintain the standard platforms

Customers will try to look for you on other social profiles, so you must use the same social pictures to restore the same personality everywhere. You can add your LinkedIn account with Twitter account making your Twitter activities relevant to your business.

·         Use of tools to track

You need to have a good exposure, and for that, you must use tools, which helps you to know the conversion results of your regular tweets. Use HootSuite or Summify to filter your Twitter activities.

With these invaluable Twitter tips, you can hit the market with craze and dominance once more.

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5 Ways to Engage Audience through Blog Comments

Is it possible to measure your success via content marketing or blog? - Page views, search engine rankings, earned links, conversions or sales can any of these options help you to track your success in content marketing. Whatever metric you may use, all needs to achieve the marketing goal for your blog.

With that in mind, have you ever thought to consider blog commenting as a way to measure your content marketing success? If not, then try it now.

Why do you need comments for your website/blog?

It sounds like no-brainer to the digital marketers as to whether comments are a source of popularity or just a simple user engagement. To some of the digital marketers, metrics like the rankings and page views hold more weight, and that is partially true. Ruling your blog with comments is a little bit foolish aspect.

There will be blog posts, which might receive comments and page views more than other. The goal of the contents in your blog is to encourage traffic rather than engagement, then the comments might fall by the wayside. However, it is advisable not to put all the eggs in one basket.

Do not concentrate on one metric. With the evolution of social media digital marketing sphere has broadened and thus building a community around your brand equally important as appearing in the 1st page of the SERPs. In order to be outstanding in the digital marketing sphere, you have to merge facets like social, content, search and paid media all defines to become ‘holistic.’

The goal and objective of your content marketing should encourage user engagement. Quality is no doubt important when it comes to comment. No one likes to get spam. Real judgment lies in the fact that what said is what shared. What additional value it adds up to your content?

Therefore, it is mandatory not to accept comments lamely, just for the sake of user engagement. Encourage quality comments for your website. What should you do to engage fans with quality comments?

#1.Start asking questions to your blogger commentor – ask actual questions and not those rhetorical ones. If you give people a reason to share their thoughts, then they are going to engage themselves in quality comments. The best tactics is to place the question at the end of the blog post. This allows user to respond with a variety of answers rather restricting to a single response.

#2.Share inspirational comments – offer something that people has never seen in any other blog. This brings quality over quantity. If your content is unique and adds true value to the content topic, niche, industry or sector you deal. It is quite normal that users will comment to either contribute posts or praise your efforts.

#3.Topics should be exciting enough to drive more traffic to your content – Content may contain latest industry news, events or might take something popular that happened within your niche in recent days. If you create such content when there is a demand for it and if it resonates with your audience, then people will comment more on it.

#4.Stay active as soon as you post a new blog on your website – Blogging and commenting walks side by side, so if you think to get a lot of comment without investing time in actually engaging your blog by yourself, then you have to wait for long. Contribute comments that are both interesting and insightful. Leave behind exciting tips, questions and keep replying. This will actually help you to build the bridge of relationship and encourage contribution of contents to your blog.

#5.Do not forget to reply – You must reply to the comments, at least share “thanks” for their thoughts and touch on what they have contributed. This allows your readers to know that you have read their comments and acknowledged their contribution. To elongate the conversation you can ask questions and keep the debate going.

Seeking attention like this drives a long way and users will only be happy to share content so that they keep coming.

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SEO 2014 Trends and Preparing For Google Updates in 2014

If you look carefully, 2013 has certainly been eventful especially when it comes to important updates laid down by Google. Some of the major highlights encompass critical releases like Penguin and Panda, importance of content and author ranking and the shift from just offering keywords (thanks to encrypted search mechanism).

Most webmasters have gone ahead to ask themselves if whether or not SEO still exists or is it dead or irrelevant. Research and reviews show that Google has now taken steps to fight spam and as a result, it created stiff challenges for most site owners. Concisely, it is now not so easy to get a rank in popular search engines like Google, Yahoo, Bing unless you do not follow the laid down parameters.

As competition grows, many business owners can now see the importance of having a strong and prominent online presence. The potential to earn a strong ROI has encouraged people to take drastic steps. As black-hat tactics no longer exists, but if you still follow them then it would not be long before you get noticeable and penalized.

You may want to take this more of a tactics rather than a strategy. However, successful players usually try to anticipate Google’s next moves and proactively respond to them to make an everlasting presence. In other words, this game of chess with Google around SEO services would always continue however, the rules would become more complex every year.

By offering a mix of what I have observed and have read in the past and what I have experienced in the field of onlinemarketing, here are some suggestions on how to prepare your brand for 2014:

All key learning from 2013 are still relevant but more amplified

If you observe 2013 then be sure of the fact that Google will continue to penalize those sites that do not adhere to their guidelines. This would continue in 2014 and so you can expect more websites to fall prey. You can however expect a few adjustments to Panda and Penguin that would continue to target both link quality and content quality on websites.

Quite a few site owners would feel benefited by having quality inbound links. They would continue to perform periodic audits and remove unnatural inbound links. The key focus would always remain on quality and unique content.

Do remember that a solid performance in 2013, then in 2014 you can build a strong foundation and you can do exceptionally well and draw more relevant web traffic.

Marketing yourself through content is going to be bigger and better than before

From being nascent to mature, content is going to be the buzzword for most websites. This will continue in 2014. If you look at it from a SEO perspective then Google would accredit companies that offer robust content development efforts.

Advantages of having good and unique content:

-          Fetches targeted audience

-          The platform to share and engage more people

-          The sign of freshness and uniqueness would be alive

This I guess would not be new as the approach to SEO got a basic shape in this way. The kind of changes you make in 2014 largely depends on what elements miss from your current website. Quite a considerable number of companies may want to build their strategies around mobile marketing, which is not a bad idea at the end of the day.

If you have not moved in the direction of content marketing then it is high time to become committed and start looking for unique ways to shape the content on your website.

Role of Social Media

Social media is and has been playing an important role in digital marketing for the past few years. In the beginning, we saw the exponential growth of both Facebook and Twitter and now, we see how strong social media platforms like Pinterest and Instagram are becoming.

Today, we see diversification in the trend and kind of role content plays on social media platforms. Both B2C and B2B companies recognized the powerof social media platforms and the way it changes the brand visibility.

Focus on Google+

In addition to social media, strengthening your position on Google+ is not a bad idea. According to Moz, certain critical factors have shown that Google+ is playing an extremely crucial role in SEO rankings.

Guest blogging and content limitation

May be you are not aware of this but GuestBlogging has gained a lot of popularity in the past one year or so. It is an effective means through which you can develop quality inbound links and achieve more traffic. Having mentioned that, you need to be sure that the content you place for your Guest Blog is of good quality. Do ensure that the length of the content is adequate and must be written in such a way so that it draws the attention of onlookers.

Author Bio:-

Sophie Hyde is a technical news junkie and works at SearchEccentric in India. She loves everything about digital world, Search Engine Marketing, Internet Marketing, Social Media and gadgets.

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