SEO Glossary: Five-in-One List for Novice and Experts -I

After the list of the 100 SEO tips we took a small break came with a fresh social media-marketing article and now again we are back with the listings. Now we are going to share the list of SEO terms or rather we are going to curate the popular SEO Glossary for our users.

We are going to provide the SEO jargon, which might helps the novice and experts to speak in SEO lingo any time. As the web world changes frequently, so many of the explanations might seem contradicting, but we are trying our best to give the updated list.

Here is the first set of list for our readers.

NUMERIC LIST

301 Redirect – This command helps to ensure that the visitor is redirected to another page, without making the original page lose the search engine rank.

404 – This is the error page displayed when someone follows a link or an URL which does not exists.

A

Above the Fold – Content on your web screen that is viewable and the visitor does not require to scroll down the screen for it.

Adcenter – It is the Microsoft pay per click advertising network.

Adwords – It is the Google’s pay per click advertising network.

Adwords Keyword Tool – Tool to estimate website traffic, competition, advertising costs and some keyword factors.

AdSense – It is the Google’s advertising partnership program for content publishers, partly paying them a share of revenue by clicking on the contextual ads.

ALT Text – It is the written description attached to images in the webpage HTML. As a search engine crawler cannot read an image, ALT text helps to do that.

Anchor Text – Text web users clicks to follow a link.

Affiliate – Affiliate site marketing is the way by which a product can market them by selling their goods on another website in exchange for fees and commissions.

Algorithm – A program search engines uses to determine which pages to suggest the user for the particular query.

Analytics – The program helps to gather and analyze data about the website usage.

Authority – The amount of trust a website gets from the particular search query on the popular engines and from the incoming links of other trusted sites.

B

Back Link – It is any link to a page or a site from another page.

Black Hat – Wrong or unethical SEO tactics that one should not follow.

Bookmark – A place marker stored in browsers or on websites. The visitor thus can easily return to the pages that have been visited in the past.

Bounce Rate – The percentage of website visitors who leaves after viewing a particular webpage.

Bot – A program or crawlers that help to find web pages and adds them to their search indexes.

Bread Crumbs – The navigation of website in a horizontal bar above the main content that helps to find what they search for and gets back to the roots easily.

C

Canonical URL – The authoritative URL correct for resources. Do you know multiple URLs (http://www.aabbccdd.com, http://aabbccdd.com, http://aabbccdd.com.index) associated with same landing page will point at canonical URL.

Cascading Style Sheets – or CSS – A set of commands within a webpage code, which describes presentation semantics, and the way the page looks. Attribute, headers, footers and fonts, will be described within the CSS.

Click Fraud – It is the improper clicks on a PPC advertisement by the publisher or his followers to make some undeserved profits.

Cloak – Deliver different contents to the search engine spiders in a huge amount than that it visible to human users.

CMS (Content Management System) – It is a platform easy enough to add or update different types of contents.

Code Swapping – Changing of content after achieving higher ranks.

Comment Spam – Posting comments on others site to generate inlink to another site.

Content – A part of the web page carries much value and is of interests to the users or the web site visitors.

Contextual Advertising – Advertisements that are relevant to the content that are displayed next to.

Conversion - When someone completes the action of purchasing or giving his or her contact details to the website owner or service provider.

Cookie – It is a file, which automatically downloads on a web user’s computer to track his or her online activity.

Crawler – It moves through the website to gather data by analyzing the link structure.

CPA (Cost Per Action) - A method to assess the effectiveness of online advertising. It’s checked by dividing the amount spend on a form of advertising by the number of desired actions done.

CPC (Cost Per Click) - The price an advertiser pays to an advertising network every time someone clicks their adverts and thus reaches their website.

CPM (Cost Per Thousand Impressions) - The price an advertiser pays for adverts to be displayed thousand times.

CTR (Click through Rate) - Percentage of people who click on an advert or link displayed to them.

D

Directory – The site devoted for accumulating directory pages.

Directory Page – A page or cluster of links related to different Web Pages.

Doorway – It is the web page designed to attract traffic from a particular search engine.

Domain Name – It is the series of words separated by periods, and makes the recognizable address for the website.

Duplicate content – The content identical to the one found in another website. It may not be penalized for having duplicate content but will lose the trust from the search engines.

E

E Commerce site – The website devoted to retail sales and marketing.

Everflux – This refers to the constant changes and updates of the indexes within the search engines.

This is the list of first five alphabet terms. The five in one list has more to give in the next four lists.

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3 Ways Images Perks Up Your Social Media Marketing

The social web is morphing again just when the marketers thought that they have mastered the art of social media marketing.

Today the social media has changed a lot. It is all about images. Yes, visual sharing has increased through platforms like Pinterest, Instagram, and Tumblr. They are rising in popularity, while Facebook continues to revamp its Web and mobile feeds to concentrate on more than 300 million photos their member upload every day.

To succeed in social media marketing, brands are now moving beyond the text-based posts to develop an image-driven strategy. They are concentrating on integrating photos, logos, and graphics into their social content programs.

As a marketer, how can you popularize the use of brand images in social marketing? Do you know some of the proven tactics to incorporate images into your social content? How can you track down the impact of image-based posts on brand reach, sales, and collection of marketing ROI?

Image driven marketing is a fresh tactics, and the marketers have to excavate a lot on them. Yet, they can start it to stay ahead in the competition. Try these 3 tested ways to integrate images in social media marketing campaigns.

·       Selecting images that are easy to share

Best brand images are those that are easy to share. Identifying the easy shareable images guarantees the success of visual marketing program. Check out the company's vast repository of images - images, product photos, logos, and graphics. It must have a wide appeal so the images must be funny, beautiful, interesting, touching, and fascinating.

Do analyze the social pages and check out what type of visual fan post shared on the social platforms. Do keep a tab on the type of images shared on different networks. Like an online store of sports accessories at Facebook, share photos of Swimmers, Everest climbers, whereas in Pinterest they will use the images of the jacket, shoes, and gloves of the particular brand. See the social media metrics to find which ad campaigns appeals the most and promote images through these campaigns.

·        Regular posting on the visual networks

Majority of the brand are present on Facebook and Twitter, but do you have accounts on Pinterest, Tumblr, and Instagram? Facebook is getting tough compete from the image driven website and are becoming highly popular among the Millennial.

To get the better ROI out of your brand visuals, make sure that they reach to a wider audience. Add notes and comments to keep your customers engaged. Choose high quality shareable images that "speak for themselves." InfoTrends say that visual processes 60,000 times faster in the brain than text.

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     Measuring and monitoring your social sharing patterns

Do you know it is important to share patterns of your brand images? You have to keep your approach challenging since most of the social media monitoring tools track only text keywords in posts and tags. Thus, this makes it easier for you to track social-sharing patterns and their ability to drive the market ROI.

Challenge lies in the factor where customers post millions of images every day. Customers do not tag the image, which they post at times. Therefore, you have to an use image re cognition technology to search images that refers your brand.

Social media monitoring companies have started to pair up with image recognition companies to add this feature in the operations. You have a risk in not monitoring the images. Consumers at times might post your images in negative sense and post images of fake products. Find those images to protect your brand image online.

The social media is all about images nowadays. If you are restricting your brand from the use of images, then you are missing a big customer engagement and increased sales graph.

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