SEO Glossary: Five-in-One List for Novice and Experts -I

After the list of the 100 SEO tips we took a small break came with a fresh social media-marketing article and now again we are back with the listings. Now we are going to share the list of SEO terms or rather we are going to curate the popular SEO Glossary for our users.

We are going to provide the SEO jargon, which might helps the novice and experts to speak in SEO lingo any time. As the web world changes frequently, so many of the explanations might seem contradicting, but we are trying our best to give the updated list.

Here is the first set of list for our readers.

NUMERIC LIST

301 Redirect – This command helps to ensure that the visitor is redirected to another page, without making the original page lose the search engine rank.

404 – This is the error page displayed when someone follows a link or an URL which does not exists.

A

Above the Fold – Content on your web screen that is viewable and the visitor does not require to scroll down the screen for it.

Adcenter – It is the Microsoft pay per click advertising network.

Adwords – It is the Google’s pay per click advertising network.

Adwords Keyword Tool – Tool to estimate website traffic, competition, advertising costs and some keyword factors.

AdSense – It is the Google’s advertising partnership program for content publishers, partly paying them a share of revenue by clicking on the contextual ads.

ALT Text – It is the written description attached to images in the webpage HTML. As a search engine crawler cannot read an image, ALT text helps to do that.

Anchor Text – Text web users clicks to follow a link.

Affiliate – Affiliate site marketing is the way by which a product can market them by selling their goods on another website in exchange for fees and commissions.

Algorithm – A program search engines uses to determine which pages to suggest the user for the particular query.

Analytics – The program helps to gather and analyze data about the website usage.

Authority – The amount of trust a website gets from the particular search query on the popular engines and from the incoming links of other trusted sites.

B

Back Link – It is any link to a page or a site from another page.

Black Hat – Wrong or unethical SEO tactics that one should not follow.

Bookmark – A place marker stored in browsers or on websites. The visitor thus can easily return to the pages that have been visited in the past.

Bounce Rate – The percentage of website visitors who leaves after viewing a particular webpage.

Bot – A program or crawlers that help to find web pages and adds them to their search indexes.

Bread Crumbs – The navigation of website in a horizontal bar above the main content that helps to find what they search for and gets back to the roots easily.

C

Canonical URL – The authoritative URL correct for resources. Do you know multiple URLs (http://www.aabbccdd.com, http://aabbccdd.com, http://aabbccdd.com.index) associated with same landing page will point at canonical URL.

Cascading Style Sheets – or CSS – A set of commands within a webpage code, which describes presentation semantics, and the way the page looks. Attribute, headers, footers and fonts, will be described within the CSS.

Click Fraud – It is the improper clicks on a PPC advertisement by the publisher or his followers to make some undeserved profits.

Cloak – Deliver different contents to the search engine spiders in a huge amount than that it visible to human users.

CMS (Content Management System) – It is a platform easy enough to add or update different types of contents.

Code Swapping – Changing of content after achieving higher ranks.

Comment Spam – Posting comments on others site to generate inlink to another site.

Content – A part of the web page carries much value and is of interests to the users or the web site visitors.

Contextual Advertising – Advertisements that are relevant to the content that are displayed next to.

Conversion - When someone completes the action of purchasing or giving his or her contact details to the website owner or service provider.

Cookie – It is a file, which automatically downloads on a web user’s computer to track his or her online activity.

Crawler – It moves through the website to gather data by analyzing the link structure.

CPA (Cost Per Action) - A method to assess the effectiveness of online advertising. It’s checked by dividing the amount spend on a form of advertising by the number of desired actions done.

CPC (Cost Per Click) - The price an advertiser pays to an advertising network every time someone clicks their adverts and thus reaches their website.

CPM (Cost Per Thousand Impressions) - The price an advertiser pays for adverts to be displayed thousand times.

CTR (Click through Rate) - Percentage of people who click on an advert or link displayed to them.

D

Directory – The site devoted for accumulating directory pages.

Directory Page – A page or cluster of links related to different Web Pages.

Doorway – It is the web page designed to attract traffic from a particular search engine.

Domain Name – It is the series of words separated by periods, and makes the recognizable address for the website.

Duplicate content – The content identical to the one found in another website. It may not be penalized for having duplicate content but will lose the trust from the search engines.

E

E Commerce site – The website devoted to retail sales and marketing.

Everflux – This refers to the constant changes and updates of the indexes within the search engines.

This is the list of first five alphabet terms. The five in one list has more to give in the next four lists.