3 Ways Images Perks Up Your Social Media Marketing

The social web is morphing again just when the marketers thought that they have mastered the art of social media marketing.

Today the social media has changed a lot. It is all about images. Yes, visual sharing has increased through platforms like Pinterest, Instagram, and Tumblr. They are rising in popularity, while Facebook continues to revamp its Web and mobile feeds to concentrate on more than 300 million photos their member upload every day.

To succeed in social media marketing, brands are now moving beyond the text-based posts to develop an image-driven strategy. They are concentrating on integrating photos, logos, and graphics into their social content programs.

As a marketer, how can you popularize the use of brand images in social marketing? Do you know some of the proven tactics to incorporate images into your social content? How can you track down the impact of image-based posts on brand reach, sales, and collection of marketing ROI?

Image driven marketing is a fresh tactics, and the marketers have to excavate a lot on them. Yet, they can start it to stay ahead in the competition. Try these 3 tested ways to integrate images in social media marketing campaigns.

·       Selecting images that are easy to share

Best brand images are those that are easy to share. Identifying the easy shareable images guarantees the success of visual marketing program. Check out the company's vast repository of images - images, product photos, logos, and graphics. It must have a wide appeal so the images must be funny, beautiful, interesting, touching, and fascinating.

Do analyze the social pages and check out what type of visual fan post shared on the social platforms. Do keep a tab on the type of images shared on different networks. Like an online store of sports accessories at Facebook, share photos of Swimmers, Everest climbers, whereas in Pinterest they will use the images of the jacket, shoes, and gloves of the particular brand. See the social media metrics to find which ad campaigns appeals the most and promote images through these campaigns.

·        Regular posting on the visual networks

Majority of the brand are present on Facebook and Twitter, but do you have accounts on Pinterest, Tumblr, and Instagram? Facebook is getting tough compete from the image driven website and are becoming highly popular among the Millennial.

To get the better ROI out of your brand visuals, make sure that they reach to a wider audience. Add notes and comments to keep your customers engaged. Choose high quality shareable images that "speak for themselves." InfoTrends say that visual processes 60,000 times faster in the brain than text.

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     Measuring and monitoring your social sharing patterns

Do you know it is important to share patterns of your brand images? You have to keep your approach challenging since most of the social media monitoring tools track only text keywords in posts and tags. Thus, this makes it easier for you to track social-sharing patterns and their ability to drive the market ROI.

Challenge lies in the factor where customers post millions of images every day. Customers do not tag the image, which they post at times. Therefore, you have to an use image re cognition technology to search images that refers your brand.

Social media monitoring companies have started to pair up with image recognition companies to add this feature in the operations. You have a risk in not monitoring the images. Consumers at times might post your images in negative sense and post images of fake products. Find those images to protect your brand image online.

The social media is all about images nowadays. If you are restricting your brand from the use of images, then you are missing a big customer engagement and increased sales graph.