Google Places: Changing the Face and Outlook of Local SEO

We have written and shared our views on Local SEO in our blog post How Local SEO Helps In Your Small Business? It was due to the incredible dominance of Google+ that was playing in Local SEO last year that we shared how Local SEO has a great impact on small business. Its 2013, Google Places and Google+ have started growing even closer.

Google has launched their social media platform Google Plus on June 28 2011, three more days to celebrate its 2nd birthday. It has become important to the business in these few days and Google continues to merge new phases of development.

You might have dismissed the use of Google Plus in the beginning, but you might have started to pay attention since the end of the year 2012. Well, for the readers I am going to explain some common terms related to Google.

• Google Plus – Social networking platform from Google launched in 2011

• Google Places – Place where SEO specialist manage their local listing

• Google Plus Local listing – Shares information about your business locations, reviews and hours spend.

How Google Places Incorporate Google Plus?

Google Places is the facility where you get to manage the Google Plus Local Listing. This is the place where small business owners share their information with nearby users when they search for various products and services. Check out what Google Plus is offering you when users will search for you.

• Say if you search for “coffee“in the Google, you will see that they carry local intent which helps to display the Google Plus Local information which gets displayed in the sidebar.

• To serve the nearby users Google Plus Local results helps to trigger users search for your business or products and offers it with a geo-modifier, like a city or a name of the state.

Google Plus is ever evolving and updates continuously roll out to the current users, parallely in the next few weeks fresh updates and info’s will be available to the new users.

What you need to know about the recent Google Plus behavioral pattern?

There are certain changes, which will affect the Google Places listing during this year. These include:

1. An updated version of Google Places will be given the closer proximal view of the Google+ and other Google products.

2. Google Places will be given the opportunity to edit the Google Plus Business Page via a link in the left column.

3. Google Plus Local updates will take place quicker, reducing the time and the time it takes to edit will be displayed live.

How the changes will affect the Local SEO?

Joey Headley of Google in a recent post shared the different situations, which users might face and how they should respond to those. 

Google Plus Business will turn important, if Google continues to merge product management roles under Google Plus.

If you do not have a Google Plus Business page for the physical location of your business, then please take the advice of a reputed SEO consultant. The Google Plus Business page can share information with the Google Plus Local Listing, when your business type is local. You will thus improve your Google Plus Local listing with this kind of shared info’s.

Recent studies have given a thumbs up for Google Plus Local. It is important to carry on a profitable business this year.

• 24% of Google searches carry the local intent.

• Searches on the mobile devices are having 66% more local intents than the desktop search.

Therefore, what are you waiting for. Take a ride on the Google Plus Local to give your business an edge over your competitors. Make it easily searchable in one click.

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10 Wrong Social Steps That You Have Hidden Under Your Sleeve

Having a blog does not mean that you are posting quality contents. You might have contents that are worth reading but that does not allow to tag them as unique or quality contents.

When you see that, your blog or website is attracting less traffic you go on adopting wrong ways to drive traffic. You purchase social media tools to keep your audience engaged. Have you ever thought that these might have some wrong effect on your social image?

You preach people about quality and not quantity, but you keep your auto-tweets on every day, even on the weekends. Fake social profiles, social tool bags, it’s a serious grave in this web world. You have to consider the matter deeply.

People or rather our readers might be annoyed and will not like to comment or share the post. However, people you are doing wrong. You have hidden tactics under the sleeve. Let’s see what wrong you do with your audience.

Check out the 10 things that bloggers and website owners often do:

1.       Buying Fake Followers

Do you have ever realized that the fake followers are nothing more than robots? They do not have real friends and hence they cannot be your real followers.

2.       Counting Your Fake Followers
You cannot ignore that you add or count your fake followers account in the press release, speeches, share of webinars that you post or share in your blog.

3.       Auto-Tweets

You tell people about quality and you tend to shift the focus from that lesson. You keep your auto-tweets switched on 24 hours a day, even on weekends and on the holidays.

4.       To Increase the EdgeRank Score

You might be posting fill in the blank question on the Facebook pages to raise the EdgeRank score. Do you think that it is a justified way to engage your audience at your website?

5.       Tagging in Images and Videos

You keep on tagging people on the posts in Facebook. It might be images or may be videos that you share directly from the blog or from your personal places. You keep on tagging people to those media contents just to make your followers visit them and forcefully engage them in turn to increase the EdgeRank score.

6.       Increasing the Klout Score

You might be going on increasing the Klout score with the use of simple way to thank or retweeting the post of those followers who favorite one post of yours.

7.       Retweeting

Yup, you retweet a lot. Retweeting help you to build a strong social identity and thus attract a huge crowd at your blog.

8.       Having Fake Accounts

You set up your own fake accounts on Facebook, Pinterest, Google Plus, Twitter and other popular social media sites to retweet, share, like, comments, pin or +1 your own contents.

9.       Copying From Your Competitors

You often do this. You copy the service description of your competitor or some other bloggers, which you find good and share them on your own profile. However, you forget the fact that someone on the Web is watching your actions.

10.   Email Lists

You often register yourself in the to an email list to receive free stuff and them opt-out immediately after copying the information to share them on your own blog.

Aha! So you have started feeling guilty and you are trying to close the tab to ignore the blog post shared here. However, people, stop using these wrong tactic as it will demoralize the value and won’t bring that essence back with which you have entered the blogosphere.

Concentrate on your audience from today and stop focusing on the increase of scores.

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Penguin 2.0: Roadmap to Penguin Recovery

This guest post by Cole West will tell you the ways to have a steady Penguin recovery. You do not fear the Penguin updates all you need to follow the right SEO tactics to head for future benefits and enjoy a great traffic at your website.

What is Penguin 2.0?

On May 22, 2013, Google announced the launch of latest algorithm update, which is “Penguin 2.0” confirmed by the web spam team head, Matt Cutts.

Why Google every time updates its algorithm?

Most of us having this question in our mind - Why Google might be doing it for repeated number of times? 

Google changes its algorithm around 550-600 times in a year. While most of them are minor, but every few months it roll out a major search algorithmic update like Panda, Penguin etc, that affects the search results.

Google primarily concerns to help people provide better information on the web, so effective search engine optimization can make a site crawlable and make the pages easier and accessible.

How It Helps White Hat SEO And Black Hat SEO?

Those who are doing “white hat SEO” often enhance the usability of a website and create great content, make sites faster, which is better for both search engines as well as users, so doing good SEO can generate good marketing.

“Black Hat SEO” customarily defined as tactics that used to acquire top searching rankings in an unethical manner. It refers to the use of aggressive SEO tactics and strategies and usually does not obey the search engine rules.

Some Black Hat SEO techniques are:

• Keyword Stuffing

• Invisible Text

• Doorway Pages

The main goal of Google is to help searchers to get websites that provide a better user experience in order to fulfill their information requirements. Therefore, Google will fight against the “spamming methodologies” and updates its algorithm in order to reward the good website (those who follow Google’s guidelines).

What is the Google Penguin2.0 updates designed to do?

It mainly targets on “spam on the web” and drop off the rankings of sites, which the algorithm distrust, violate the existing Google’s quality guidelines. In previous time, the update only targets the top-level pages and now it started to target the lower level pages of a site.

Penguin Affected Websites

SEO experts explained that latest penguin update 2.0 sought to let down the page ranks (PR) of websites that had duplicate content, paid links and poor user engagement. The websites, whose rankings are not affected, had a great valuable unique content and videos that aided users.It mainly focuses on link spam.

It targets on Advertorials: lets in paid advertising, which violates according to Google’s quality guidelines. If somebody pays for advertising or coverage, then the ads should not flow page rank.  

Google explain, “Page rank should not be sold or bought”. At the same time, Google will give higher importance in terms of page rank for authority websites detected which follow the genuine SEO strategies.

Is Penguin a Penalty?

According to Matt Cutts, “neither panda nor penguin is a manual penalty and also explained that panda was all about spam and penguin was set to tackle the stuff in the middle between the content and spam.

Therefore, getting a penalty means, you made a mistake and Google will penalize the site.

If rankings stepped down, does it sense that penguin has affected the page? - For this question, the answer is, it may or may not.

It is not made that all decreased rankings (PR) can affect by the penguin2.0. Many branded companies are employed a form of search engine optimization. In some cases, your PR can be diminishing just as your competitor doing work hard to get their sites in top place.

However, some of the links that used to raise the page rankings are no more doing so. This is because a few days back Google took action against the link sellers. Right now, there is no value for all their outgoing links, which got devalued.

How Do You Recover From Penguin Penalty?

• Low Quality Profile Link:

The sites we use to sign up for joining community or discussion must have high quality along with relevancy. As making too much low quality link profiles can be a major reason for the penguin penalty.

How do you overcome the problem?

It is the time to remove all those low quality links. With the help of some online website analyzer tools like “a hrefs” and SEOMOZ check the low quality back links from PR0 sites, low quality directories, etc. 

Find out the low quality links, make a list of these and send request to respective site webmasters to remove your back links from their sites. Once again, check your back links for existence. 

If they still exists after multiple attempts of request, then use Google disavow tool with contact request proofs to intimate Google not to give value those links.

• Non-Relevant Links:

Getting back links from non-relevant sites, which are not associated with your niche, is also one reason for penalty.

How do you overcome the problem?

By using, the Google disavow tool remove all unrelated back links from non-relevant websites and try to get high and good quality back links from the relevant sites.

• Low Quality Contents:

Penguin 2.0 also penalizes the low quality contents in your site. What is a low quality content? It means having ’”copied or duplicate content, content mainly concerns on keywords, content missing and unauthorized contents”.

How do you overcome the problem?

Firstly, remove all the duplicate or copied content from your. Fill the missing content and write keyword focused contents. Make clear that you are having unique and original content on every single page of your site.

• Creating Unbalanced Back links:

With in the short period creating too many back links is also one of the factors for penalization. Therefore, without a reason creating a bulk back links can let you face penguin effect.

How do you overcome the problem?

Try to avoid creating too many back links in hacked websites, low quality websites, spam domains etc. Don’t use link-building software to create back links. So, try to get good and quality limited links from related quality niche sites.

• Keyword Matching Anchor Text:

Penguin also penalizes sites, which are having too many back links that are centering on exact keywords with specific match anchor text.

How do you overcome the problem?

Modify all the anchor text to your brand associated and make them look natural.

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How Competitors Can Help You To Analyse Your Online Business Status?

One vital way in which a company can learn about itself is to analyse its position in relation to its competitors. Once you’re in the process of looking at competitors, there’s also a number of other ways in which they can help you and your business by examining what appears to be working for your competitors and how you can emulate that in your own business and marketing practices.

The kind of analytic tools offered up on the web give companies and marketers more data than ever that can be used to collate information about what works for a company, its competitors and how that can be transformed into action. A number of vital areas for analysis can yield a huge amount of useful strategic pointers to get a company out of a rut and motoring in a new direction.

The power of back-links

Back links are a powerful indicator of the likelihood of a website being scored highly in search engine optimization  The number and quality of the sites from which hits have been received have a big impact on the way search engines rank websites when returning search results.

Finding out where your competitors’ back links are coming from can help you build your own back-linking strategy

By analyzing a competitor websites back links, it’s possible for you to understand where their web traffic is coming from and get a picture of what might be valuable for your company. If analysis identifies a number of high-value back link sites that aren't currently in your own portfolio, it can make sense to target these for inclusion of content to bring about increases in your own company’s search engine ranking.

Words are key

One of the ways in which companies build their search rank is through the selection of relevant keywords that customers and potential customers could click to find them online. The choice of those keywords can make the difference between getting seen by your customers and being passed by.

This is true, but your keywords do say a lot about you

Analyzing the keywords that your competitors are prioritizing in their strategies can give pointers to the kinds of words you should be targeting in your own online marketing activities. Although there may be some that don’t seem relevant to the type of consumer you’re targeting, they may have hit gold with keywords you haven’t prioritized that would be very relevant to your own activities if you chose them alongside others that are bringing you results.

Keep it simple

Of course, there are some very simple, low-tech ways in which you can keep an eye on your competitors. Back link analysis and keyword comparisons are relatively resource intensive, but not all comparison with competitors needs to be highly data driven. Things as simple as checking out competitors’ websites, blogs and other online activities can give a feel for the way in which they are engaging with their customers. 

One of the best things you can do to keep abreast of developments with your competitors is to sign up for their e-newsletter. Many companies now have mailing lists that regularly distribute information about their activities and this can give you a picture of what they’re doing and, more importantly, what they feel ready to share about their activities. This can help you keep a close eye on your place in the market and adjust your own strategies to take account of what is going on around you.

About the author

Tom Shurville, the managing director of SEO agency Distinctly Digital, offering professional SEO services such as social engagement and competitor analysis.

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Is Keyword Important For Your Content Marketing?

Do you want to seek online attention for your blog? It is somewhat like setting up your online real estate business and then putting up a real great sign to attract people. People will come across your site and will set themselves in competition and you would have ever thought.

The main way by which people come across your website by searching them on the popular search engines like Google, Bing, AOL, Yahoo etc. If you do not set the right keywords then it becomes impossible for the readers to find your website or anything related to it.

Even our blog WorldSEOEducation has their own set of keywords to rank well in the search engines and help our readers to find us easily.

It does not depend on the type of content marketing you do, but the keywords do matter. Keywords will help you to decide whether people will discover your YouTube videos or the website content while they search for online business.
•         Keywords Are Very Important

Before you start researching on the keywords, it is important for you to understand the two basic principles - traffic and competition.

Traffic refers to the number of people who search for particular set of keywords each day, but competition refers to other sites trying to rank well for the same set of keywords. You might think you are smart enough in choosing keywords, but often it ends up generating poor results. It is hard to make your keyword rank in the rank, as big business have firmed their position with the same set of keywords earlier than you have.

•         Long Tail Keywords: Are they like “Low-Hanging Fruit”?

You might come across some common and regular set of keywords like “social media” or “online business”, but the long tail keywords are bigger enough and somewhat it goes like this - How to improve your small business, local SEO for your online business. These keywords are easier to rank and probably people are not optimizing their sites for specific phrases. They have much lower search traffic, since you are going to rank well for any long-tail keyword you try. You will also generate same amount of traffic.

•         Search The Right Kind Of Keyword For Your Business
Researching keywords for the business website or blog, you must find keywords that work with your business and aims to hit the target audience. You can hire some reputed outsourcing companies, download software, or use some web applications to perform the research. When you look for keywords, you might adopt various strategies to set the right amount of traffic directed to your website.

•         How Will You Target The Keywords In Your Content?
People feels excite when they find some desired keywords and goes after them with full retribution. They start writing articles, incorporate keyword a dozen or more times and try for high “keyword density”. Just to make the search engine aware that they are targeting that particular phrase. However, the search engines penalize keyword stuffing.

Therefore, you must focus on one or two keywords and let synonyms, variations, come up naturally. Keywords are the integral part of your business and hence you must learn the art of choosing right set of keywords to promote your website. Keywords find your site important if you think to set your online presence. You can increase the business whether you are an offline or online by using proper set of keywords.

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Web Hosting And Domain Name Affect Online Business – Is It So?

Hello Bloggers, as globalization has taken an upsurge so, we have to increase the web presence largely. If you are working in an isolated way then it is better to get everything interlinked. You have to mark the global presence so that you can expand the business range and generate better profits.

These are the major reasons, for which businesses are looking for options that can help them to gather enough traffic for websites. You have to get a valid traffic for your website, since enough traffic is not going to bring ample of success.

Now the question comes how one can attract relevant traffic to their website?

You have multiple ways to look at the traffic generation. To choose the genuine leads you have to select the right domain name and should have a reliable web hosting service.

Choice of Right Domain Name

It is one of the important tasks to choose the right domain name in order to generate the proper kind of business sense. Well when one makes sure a domain name, they have to see that it adds some value to your official website. It is better to select a name that you can easily remember.

The name should not be containing more than two to three words. Therefore, people advise to input keywords so that the results become optimized for the search engines. You have to get an appropriate domain name to generate leads and develop a brand name for the business. Get an easy to type the domain name for your website now!

Reliable Web Hosting Service

 

The quality of your web hosting service can make a difference in your business and the performance of your website. Choosing a reliable web-hosting site is an important criterion before you jump into an online business. As the technology has advanced to a great level, both small and large companies are trying to have a website of their own.

However, not every provider can give the similar kind of justice and therefore it is crucial to choose that service provider you assurance high uptime for the site.

If you are having a bad server, then you have high potential to destroy your growing website. This will leave a bad impression on your visitor and thus reducing your company sale. When you think to choose a service provider make sure that he or she facilitates good bandwidth as well as uptime.

If you can take care of these aspects then you can save large at your business. An uninterrupted access to the business website will have a great effect on the visitors and will help you to navigate the website at any location at any time you choose. You have to run the website properly in order to ensure that you have a rolling success.

Therefore, this blog is here to share the right facts in order to make your online business a hit! A right domain name, perfect domain registration and a dependable hosting service can raise the value of the web portal. You have to get a quality website hosting service and domain name for running your ecommerce website successfully!

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5 Online Businesses – Creative, Interesting and Traffic Generating

People, you might have read about many blogs and most of them have been discussing about ways to earn money online. Even in this blog, to you will come across major write-ups that focus on the way to earn money through Internet.

Yes, as the world is ticking on the digital clock you might be listening to a number of ways to help you in getting success in the internet marketing field. We two friends are new in this blogging yet have experienced how delicate is the internet and how hard it is to churn some good source of income from it.

Now in this article we are going to start discussing about 5 unique ways by which you can actually generate traffic as well as online money.

1.       BLOGGING

Yes, one of the essential and interesting businesses that even a novice can start. All you need is to have a specialization on a niche, say video games, movies, finance, social media etc. like we chose SEO and their tactics. You have to put relevant topics and have to engage the readers on those topics, which they find fascinating.

How will you know which topics fascinates them most? It is through the blog comments and not just the comments on your blog. You will come to know the readers' interest on others blog. Become an active part of several blogs and comment on their hot topics and try to learn what readers want. If you have the exact resource share, it in those blogs and in turn generates traffic back on your site.

2.       STOCK PHOTOGRAPHY

Yup, another great plan is there to earn money online. You can actually sell photographs on some stock photo selling websites like – Corbis, Shutterstock etc. Yup guys, if you are a photographer or have that creative eye within you, then use it. Stock the good photos so that people can buy them online. You do not have to worry since the copyrights are reserved and you will get the due payment assigned for each photograph.

3.       FREELANCER

You can start working independently from the home. You can act as a freelancer in various fields, starting from website design, computer programming, graphic designing, administrative tasks, video, consulting, software development, legal work, marketing jobs and customer services. Many of the people search for the freelancing sites like iFreelance, Guru, oDesk, eLance, Smashing Jobs etc.

4.       PINTEREST MARKETING

Pinterest is one of the hottest social media traffic spots to gather mosses. It is a great place to check the nice pictures, get cracking ideas, and guess what people are shopping there. If you are a smart entrepreneur you have to figure out that it is a great place to sell stuff. Just like the eBay, you will get a lot of opportunity to quickly grow ion this site. Let the competition start right now. Pinterest marketing is all about promoting your products and makes money. A catch for the Pinterest is that it disables the affiliate links posted on their site.

5.       ONLINE TEACHING

Online teaching is a great and indeed a splendid idea to make money. You can share the notes, ideas and teach people online on the subject, which you expertise. You can share your own ideas and spread the message all across the web. You do not need to be employed in a school or university, your ideas on the particular subject will help you to rationalize. Learning online is much more convenient, and many people are eager to pay if they find the subject or the information shared is interesting. Independent teachers are more flexible and can discuss on various topics, held workshops or they can teach from any place the like work or from home.

Here are some of the craving ways to make money online and if you are going to give a try, begin with these first five ideas discussed here in our blog. And have a great time guys. Have fun with money making on the Internet.

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Top 5 things you need to start a new business online

Are you thinking to start a new online business? There are some important considerations you have to take at first. Evidently not every online business becomes successful, so if you want to make it successful then you have to consider some important things.

Here are some important tips which help you a good start your online business.

Business Plan
Planning is an important part of any kind of business like small to large, as same as a business plan is also important if you want to venture into the business world. It helps a lot to have a concrete plan on how you can go about with your business. Write your business plan before you thing for investing money for new business. It saves you from losses of a business if you haven’t carefully planned.

Professional Looking Website and Easy Domain Name

One thing you must remember that your website is your online store where your customer or visitors easily navigate and use what they find interesting on your site. Make sure that your website are customized according to your customer as well as search engine. Photos, videos, color, fonts are not disturbing to the eyes.

The domain name is also important similar to the website presentation, because if your domain similar to your business name then it’s too easy to find you and easy to remember and give your business online identity.

Tools and Software

When we talk about tools and software then its common that every online business have a shopping cart software, so add shopping cart software on your website that allow your customer to pay for selected products. It also takes care of your electronic catalog and makes online ordering easy and suitable for online people.

Every website needs security tools to ward off virus, spywares and malwares that may attack your visitor’s computer. To gain the confidence of your online customer security tools is much needed for your website.

Customer Service – Shipping and Delivery

The biggest considerations in online business are the shipping and delivery of products all around the world at time. Pick a courier service and they deliver your goods in good condition and on time. These two are the most important things you have to consider in online business. Of course good online businesses always take care of their customer needs and that business should be backed up with good customer services.

Internet Connection

If your online business is not delivering the goods to your customers but deliver services then make sure that you have a stable internet connection that allow you to deliver your service on time with no delay.

Online business with the use of shopping cart is a genre of affiliate marketing and displays the item on the shopping cart. With an easy displayed shopping cart you can gather more traffic.

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WordPress Blog New Platform to Start

 

Yes, to start a blog for making money online you need to have a desirable platform. Yes, Blogger and WordPress are the two most common platforms and hence creating them is not a tough job. As the number of people opens up blog almost every day for personal or business purpose, the steps are thus quite easy.

WordPress is an open source blogging platform. It is free of charge and hundreds of people are working on it.  If you are thinking to start a blog for online business transactions then you can consider WordPress as another popular option after Blogger.com.

Before you start blogging through the WordPress platform, you have to remember some valuable points. What are they? Let me evaluate for my readers:

 

1.    Do not sign at a free hosting site - If you are thinking to use WordPress as your main website for the online business transaction then do not choose the free version. Many of the entrepreneurs have done this and it has cost them dearly and has lost a lot of content.

2.    Choose the self-hosted version - Do make sure that you choose the self-hosted version that will suit your server transaction. It will allow you to have complete control on the blog and the valuable content that you like to share.

3.    Choose strong details and password - You have to choose a strong password and the login details when you sign up for the hosting account. As the hackers become smarter so do not set the default password to “admin”.

4.    Third-party plug-ins - WordPress helps to add a third party plug-ins to the blog, but you have to make sure that you update them regularly. If you have backdated info’s then you are going to give an invitation to the hackers. This plug-ins actually helps in Search Engine Optimization, social media, adding audio and video to the blog so that the readers kept engaged.

5.    Widgets - You can take advantage of the widgets and add an opt-in box to store the names of the website visitors and their email addresses. In order to maintain the strong relationship you have to keep in touch with them. You are also free to add the affiliate banners using the side widgets and make money from advertising other business products and services.

6.    Increasing the online visibility -You can register the blog on the Technorati blog by using relevant keywords and raise your online visibility so that it becomes easier to trace your blog.

7.    Use WordPress strategically - Do you know search engine actually love WordPress and thus they are going to attract many visitors to your website on the WordPress platform. So use it strategically in your business.

8.    Use the latest versions always - Upgrade the latest version of the WordPress to avoid the security loopholes. You may think to wait a week but before you plunge into it you have to teeth a lot of problems and that is noted and fixed by the WordPress developers.

Stay updated and move ahead with your all new WordPress blog!!!

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How and Where To Create a Free Blog - PART 1 (Blogger.com)

Are you a new comer in the web industry?
Are you you thinking to create a blog?

But how and where you can create a blog? Don’t pull your hair, just read this article and you can get your all answers and you create a good blog.

There are many people who spend their money for blog creation, but that meets up to be a totally dumped idea. If you have a little bit knowledge and time to spend then you create a blog with any one and save your money.

Blogging is easy to but it’s also very interesting and it is not important to know HTML to create or maintain your blog. Normally webmaster create a blog for business reason like promote their product or service, but many people create a blog for their personal use.

Today in a web industry two type of blog are most famous and maximum webmaster use this platforms to create their blog.

1.     Blogger
2.     WordPress

Before we start, I want to say something that in a web industry there are lot’s of free blogging tools that you may find and they are totally free to use and when you become expert in blogging you have to try other blogging tools and make yourself professional.

So my new comer friends “shall we start”. Here in this article we will be discussing about Blogger in the next session it will be WordPress on which we will discuss.

Blogger

As I say blogger is a free tool to create a blog. If you have Gmail account you get it free with your Gmail account. Other than you can also register with blogger account. So here are some instructions, which you have to follow to when you create a blog in blogger.

(1). Go to website blogger (www.blogger.com) then check the right side and you will see the sign up page.  Sign up Process:

•     Click On Sigh up, then a new box are open

•     Write down user name, password and confirm your password.

•     In the next enter your first and last name and you email address.

•     Then click read and terms services and write security code, at last you saw a blue box to next step.

(2). Now you can see in a right side of your home page a box that says “your blog”. For start a blog click where it says create a new blog.

(3). Now a box are open where prompts you to enter a title and description of your blog and it also ask you that you want your blog public or not. So enter your blog title and description and chose public or private. If you public your blog then you blog are listed in the blogger directory and become visible on the recently update list on blogger home page. If you chose no then also it will be viewable to any one on the Internet.

(4). Next you have an option of hosting your blog at blogspot or update a website hosting. If you want it free then don’t forget to choose host in blogspot.

(5). Then you have to choose a unique web address for your blog or blogs, like http://worldseoeducation.blogspot.com, remember when you choose an address it will be benefit if your address is same your blog title.

(6). Now is time to overall look of your blog. You get some templates for your blog, those templates determines how you blog are look? When you choose one you click on finished button. You also can add many gadget on your blog and modify it accordingly.

You can easily change you template when you want. If you don’t like any template blogger are offered you, then you also take other template. In web there are lots of web sites offer you new and stylized template. Like btemplates.com/, www.blogskins.com/, www.bietemplates.com/ etc.

(7). In the blogger interface you will be able to use update of your blog from now on. During the first visit, instructions will appear on the bottom half of the screen.

(8). Now if you want to post some thing then you click on your blog, in a left side some box are shown like, New Post, Add Page, post, comment, Google+ Layout etc., Click on new post a box are open and copy and post your content and arrange it as you like. If you want to make sure that your article are fully arranged with pictures and content, then  you can click on preview button of this box upper right side. If you are satisfied with your post then published it.

Keep an eye on our blog as we are going to say about the WordPress in our next Blog Post. Happy Reading!

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Blogging through Pinterest: What’s The Dig?

The second largest referral network is Pinterest. If you are not familiar with this site, then let our blog help you to know at its best. It's guessed in 2011 that by 2012 Pinterest will turn up as the highest referral network. Now in 2013 it rocks!

Low tech spying is one such idea that helps to click the Pinterest better than any other social sites. You can learn so much by pinning for your site. To find the relevant information all you have to go to one of the photos that have been clicked or pin one of your own photos from your own site and then click on it to make it larger.

What You Can See In A Pinned Page Let Us Assess It For You:
 

• Our blog WorldSEOEducation has their own pinboard and trust me over these four months we had a lot of Repin from our viewers.

• My co-blogger and me, have witnessed three pins every day on an average.

• People are quite interested to know about all the tactics of the SEO. In spite of the popular blogs, people want something easily understandable, and that’s what we do.

• What’s more, we can see comments on our pinned page.

Visual Boards of Pinterest Changed the Way I Use Photos

Do you know when we started our boards on Pinterest, huge traffic started to come from it! Well, many of the pins were linked to odd photos and people have to be reminded why they actually pinned the photos. Therefore, we thought it to make easier for the pinners, so that they won’t have to remember all the time what it was. When it comes to writing a post, I make sure that the graphic is pin-friendly.

For Pinterest We Make Sure That the Photos Are Pinnable
Thinking of the graphics is the main aspect and over these four months, we have been working a lot on it. My co-blogger is particular about the selection of images. On Pinterest, we generally see a smaller image that helps in making the graphics somewhat legible when it is pinned and viewed.

We make sure that the graphic has been friendly just in case our followers pin it. We make the post visible enough so that the readers can read it thoroughly and pin it at the next moment. Well, you can say that we have become a Pinterest Pimp!

Pinners Can Easily Re-Pin Them

We use the Pinterest plug in Blogger.com called Pin It on your Pinterest. It helps us to attach a pin button to the bottom of a post and then write our own description and choose a photo that automatically appears when our followers click on the pin it button. We can delete the description given beforehand and write our own. 

Creating Boards That Will Work Magically

Pinspiration boards, you might be savvy with the term. You can create board of all kinds- like those on making money online, SEO, online business ideas, Infographics etc. Why you need to create separate boards?

Well, there are ample of good reasons to create such boards –

• To gather information for the series of posts that we collected under a single board, say SEO. We might be sharing our blog posts or maybe the ones, which fascinates us. Like the hot SEO news on the Internet.

• To source ideas for internet marketing which is the main theme of our blog.

• To document our infographics done on various platforms and share them on the Pinboard to make our followers feel fascinated about the blogging and SEO in total.

Blogging through Pinterest serves one of the particular purpose and that is getting huge amount of traffic. This particular visual site enhances the reader’s visibility and compels them to check out the blog just with a single click. We have to take care that the images, which we post, is able to draw the crowd a thousand times more than the common social media platforms.

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3 SEO Tactics That Can Ultimately Backfire

Guest Post By Anny Solway

 

Just a few years back it was very easy to throw together a quick website and get a great page rank on Google and other major search engines. You used to be able to create a site, write a few pages of quick content, and fill it with keywords. A simple site like this combined with a few easy SEO strategies used to be enough to get strong search engine results. Many sites were designed for search engine spiders crawling through pages to determine page rank, not for the people that would eventually stumble along the pages.

Spam and garbage-filled websites are an easy way to quickly turn off site visitors. In recent years, search engines have been changing their page ranking algorithms to place more of a priority on good content and decrease the amount of spam and garbage that show up in search engine results. This means that some SEO approaches may now hurt your ranking more than help. Here are a few strategies that could potentially do more harm than good.

Keyword Stuffing

Incorporating keywords throughout your website is an important SEO strategy. Taking the time to research the top keywords and search queries in your niche will go a long way in helping you create a site that is search engine friendly. However, some people take their keyword usage too far, and overstuff all of their written content with keywords. If you have used your keywords so frequently that it makes reading the content difficult, this is not a good use of SEO. The same principle applies when using awkward keyword phrases that stick out like a sore thumb in your text. Remember that good SEO is ultimately about balancing between what is good for search engines and what is good for potential readers of your site.

Article Writing

Promoting your website through submitting articles to other websites can be a great SEO strategy, but it can also backfire on you. The trend of quality over quantity applies here as well. A proper use of this strategy would be taking the time to build up a strong website, then writing thorough articles that would be a valuable resource to people in your niche or industry. This type of approach would actually be an excellent way to boost your SEO and help encourage more people to read your site at the same time. The wrong way to approach article writing is by writing hundreds of keyword filled, barely readable articles and submitting them to article directories with little to no quality standards. Writing poor quality articles for the sole purpose of boosting your page rank is not a good SEO strategy. It interferes with your most important end goal—having a good website with lots of regular visitors and a steady stream of new traffic.

Making SEO the Primary Focus of Your Website Design

SEO is definitely one of the more important things to consider when creating a website, but it is not your only priority. You do not want to allow your focus on SEO to take away from your other priorities. If your goal is to have a successful website, you need to focus on creating a good experience for your visitors. SEO will help you get people to visit your site, but they won't stick around if you do not have a well-designed site with good content. Use premium WordPress templates to create a strong website first. Then you can direct your focus using SEO strategies to build your site, like using keywords in your title tags, menus, URL and more. As long as your approach to SEO complements the quality of your site, rather than getting in the way of it, you shouldn't be worried.

About Author

Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress templates that can be used out of the box. She loves to share blogging and technology tips.

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Top 7 Factors of 2013 to Rule the SEO Field

2012 was very tough time for SEO experts and web master due to major changes in Google algorithms, like panda update frequently, as same time Google introduce Penguin. For those update many websites were affected. For organic ranking quality content and inbound links are still take most important role. There are other many factors that will influence SEO in 2013.

Before getting into further discussion we will look into the major changes that has been seen in the year 2012 and the changes that are going to be introduced in 2013.

2012

Panda and Penguin Update: In the beginning 2011 Google Panda algorithm was released and frequent multiple updates kicked many low quality web sites out of the SERPs, huge amount of web sites were affected with this update.

2012 had a major role for SEO field, because in April 2012 Google released Penguin algorithm and it change the face of SEO industry. Many SEO companies that had engaged in Penguin unfriendly SEO tactics and drop from the search result and also saw their ranking disappear without any warning. After that many SEO company adopted their strategies and tactics.

Guest Post: When Google updated Penguin and Panda, guest post became a popular method for reliable link building. This process and method well accepted by all SEO industry. For link building “Negative SEO” or “Black Hat SEO” became a hot topic of debate, and those web masters do not add specify backlinks they should be discounted by Google when it evaluates link to their websites.

2013

7 Ways to Survive in SEO Field

1. Unique and Quality Content

At last it all about quality and value of the content on your websites. Google is very specified about the presence of unique contents. they entertain only 100% unique content to make the websites popular and avoid link degradation.

2. Content Marketing

To day content marketing is next big thing for SEO. Content marketing attracts backlinks and adds value for user or readers, and it is one of the expert feature of SEO. At that point it is more challenging because you have to generate more content with high value of quality and quantity. Google take valuable content, and applies a rock hard strategy of content marketing and it will be the main key of climbing to the next level in SEO field.

3. Auto Rank

Auto Rank is another loaded feature which will help to startegize the SEO marketing this year just like 2012. one of the best way to manage the SEO and get your website into rank is to generate the Auto Rank facility.

4. Social media Role

When we come to this topic there are many debate and discussion, but at last it will accept that social media take major role to ranking for your websites. In this year or probably after the years follow social media will play a rising strategy. Share, like, re-tweet and mostly +1 are trophies that every webmaster should be amassing.

5. Local SEO

Google mostly give more preference for local websites and information has become evident in many searchers. In 2013 will witness for local SEO, it helps local websites for higher ranking and visibly in search engines. It also included map data, listing, citations and reviews on local information sites.

6. Mobile and Responsive Design

This point is not directly effect in ranking of a webpage. Today Smartphone and tablets become more popular and as we know Google is one of the first companies aware of this trend. the responsive factor does not explicit the SEO but it is surely going to influence the SEO factor for a long time.

7. Media Content

As we all know that people have more interest to see not to read. So this point of view image and video have become staples on the internet. Image and video optimization get higher rank than only text content. Infographic is a very interesting to read or see, because an infograpgic we also found image and content which people like most and an expert opinion it will be feature of SEO in next year.

The above 7 factors is most important for SEO in 2013, because as we saw how frequently Google Panda and Penguin update, we have to take those steps for our batter search result. If you think there are factor influences SEO then we talk letter.

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