SEO Glossary – Five-in-One List for Novice and Experts - II

Getting into the SEO glossary list once more, this is the second list as I got on with the first list successfully. I got a lot of likes on the StumbleUpon page. Here is another list coming your way:

F

Feed - Content delivered to the user via a special website or programs like the news aggregators

FFA – Free For All is a page or site with many outbound links to some irrelevant websites, containing little unique contents.

Frames – A web design where two or more than two documents appear on the same screen each within their own frame. Frames are not good for SEO as spiders fail to navigate them in the right order.

Fold – The Webpage cut off by the bottom of the screen at this line. This gives an initial glimpse of the webpage and gives pertinent information to the viewer without scrolling down the entire page.

G

Gateway Page – A web page attracts traffic from the search engine and then redirects it to another site or page. A doorway page is not similar to cloaking, but the effect remains same as the user and search engines serve as different content.

Gizmo – The smallest application used on the web page to provide a specific function like hit counter or IP address display. They are good link bait.

Google Bomb – It is the combined effort from the multiple webmaster to change the Google Search Result to have a humorous effect. Like “a miserable failure – George Bush” and “Greatest American Living – Steven Colbert”.

Google Bowling - Malicious way to lower the site rank by sending the links to bad sites.

Google Dance – A change in the SERP caused due to update in Google database or Algorithm.

Google Juice – It is the trust or authority from Google, which flows through the outbound links to other neighborhoods.

Googlebot – A Spider program controlled by Google

Google Keyword Tool – A tool that is going to provide the SEO Analyzers with new keyword ideas based upon the keywords they type.

GYM – Google, Yahoo and Microsoft, the three big search engines spelt together

H

Hit – It is a standard, which once judged the web traffic, but now they are replaced by page views a.k.a Impressions. A hit occurs when the server sends an object – documents, graphics, files etc. One page view can generate many hits.

Hubs - It is a trusted page with high quality contents, which send links to other quality pages

HTML (Hyper Text Markup Language) – These are used to add formatting and web functioning to plain text for use on the internet. HTML called the mother tongue of the search engines so you must strictly use it at the webpage.

Header Tags (H1, H2, H3) – This is an important piece of HTML code which indicates the search engines on what is present in your web page.

Home Page – This is the most important page and the first page seen if you type your domain in the address bar.

.htaccess – A file on your website server by which you are allowed to set a number of functions.

Hummingbird – A popular Google Algorithm launched in 2013 that focus on improving conversational search.

I

Impression – When a user views a webpage one time at least

Inbound Link – A link from a website that points towards your website

Internal Link – A link to connect one page of your website to another page

Information Architecture – The way, by which you categorize, organize and access the content in your website.

Index (n) – A database of the webpage and their content from which the search engines use them every time.

Index (v) – This is the process to add webpage to the search engine index

Indexed Pages - The pages on a site that’s indexed.

IP (Internet Protocol) Address – This is a unique number given to the computer or server connected to the internet.

J

JavaScript – To add dynamic features to your website, this is a special type of code.

Wait for three more lists, which are going to end the glossary list. Bookmark the pages for quick reference.

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Looking Down the Future of SEO with Major Updates in Google

Updates!  Updates! and more Updates!

Google made some notable changes as a part of their long-term strategy. This change has both good and bad effects on the digital world. This Helps genuine websites get good rankings in search results. Google carries out a brilliant job in taking people from tactical SEO and getting near to a strategic approach. Here are the impacts of these changes in accordance with SEO.

What are those updates? Let us take a ride down the lane, to know how these updates benefits or hurts your website ranking.

 1.           Not Known

Google has taken steps to make organic searches Secure from September 23, 2013. This means that you will lose the ability to produce keyword data for the users visiting the website from Google search box. It is certainly a miserable condition to lose Google keyword data. This severely affects the publisher in several ways. However, there are ways to work on this change. Keep in mind, as it will not be simple and easy as it was earlier.

2.            No updates on Page rank since February

Google updates the Page Rank numbers in the Google toolbar for every 3 months. However, it’s seen that Google has not updated the Page Rank numbers since February. That means 8 months gone without any updates. Yes, Google skipped two updates. Distinguished Engineer for Google, Mr. Matt Cutts said that there would not be any updates on toolbar page rank in 2013. Hence, it is better to rely on other factors instead of page rank. When Google itself show laziness in updating page rank, why should you consider about it.

3.            Hummingbird

Some elements of Hummingbird Algorithm Google announced on their official birthday. It is going to create a major change in the platform. Google will be much better with the conversational search queries than ever before. Hummingbird made real changes to the keyword game. In the flow of time, exact keyword matches will not be a big deal.

4.            Google+

Everyone knows that Google Plus is not a new factor or concept launched on 28 June 2011 is amplifying their reach quite faster. It made a slow start, and at present, it has gained momentum. It is hard to analyze the data on Google+, but it is clear that there are some clear search evidences like display of personalized results.

5.            Google Authorship

Google authorship launched on 7 June 2011 at present plays a good role in getting personalized results. You can get a strong response for personal stuff by getting Google authorship. Whatever is the process, it says that if you need rank in Google, then, build author ranks. Google introduces the authorship in order to give importance to the stuffs with its authorship naturally.

6.            In-depth articles

Google Gives importance to the web pages with in-depth articles with the proper title and Meta tags. It is better to provide the local information in the Meta lines. This helps Google to bring the pages with good article to the front of the searches.

These are some of the significant changes in the future of SEO with the major changes in Google. You can consult with an SEO expert to bring the necessary changes to your website.

Author: The author Rajeev Kumar is an experienced SEO consultant at ESEO Solutions, who loves to study about the updates and changes in Google. He helps the website owners to make changes on the website to work in accordance with the changes.

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SEO Glossary: Five-in-One List for Novice and Experts -I

After the list of the 100 SEO tips we took a small break came with a fresh social media-marketing article and now again we are back with the listings. Now we are going to share the list of SEO terms or rather we are going to curate the popular SEO Glossary for our users.

We are going to provide the SEO jargon, which might helps the novice and experts to speak in SEO lingo any time. As the web world changes frequently, so many of the explanations might seem contradicting, but we are trying our best to give the updated list.

Here is the first set of list for our readers.

NUMERIC LIST

301 Redirect – This command helps to ensure that the visitor is redirected to another page, without making the original page lose the search engine rank.

404 – This is the error page displayed when someone follows a link or an URL which does not exists.

A

Above the Fold – Content on your web screen that is viewable and the visitor does not require to scroll down the screen for it.

Adcenter – It is the Microsoft pay per click advertising network.

Adwords – It is the Google’s pay per click advertising network.

Adwords Keyword Tool – Tool to estimate website traffic, competition, advertising costs and some keyword factors.

AdSense – It is the Google’s advertising partnership program for content publishers, partly paying them a share of revenue by clicking on the contextual ads.

ALT Text – It is the written description attached to images in the webpage HTML. As a search engine crawler cannot read an image, ALT text helps to do that.

Anchor Text – Text web users clicks to follow a link.

Affiliate – Affiliate site marketing is the way by which a product can market them by selling their goods on another website in exchange for fees and commissions.

Algorithm – A program search engines uses to determine which pages to suggest the user for the particular query.

Analytics – The program helps to gather and analyze data about the website usage.

Authority – The amount of trust a website gets from the particular search query on the popular engines and from the incoming links of other trusted sites.

B

Back Link – It is any link to a page or a site from another page.

Black Hat – Wrong or unethical SEO tactics that one should not follow.

Bookmark – A place marker stored in browsers or on websites. The visitor thus can easily return to the pages that have been visited in the past.

Bounce Rate – The percentage of website visitors who leaves after viewing a particular webpage.

Bot – A program or crawlers that help to find web pages and adds them to their search indexes.

Bread Crumbs – The navigation of website in a horizontal bar above the main content that helps to find what they search for and gets back to the roots easily.

C

Canonical URL – The authoritative URL correct for resources. Do you know multiple URLs (http://www.aabbccdd.com, http://aabbccdd.com, http://aabbccdd.com.index) associated with same landing page will point at canonical URL.

Cascading Style Sheets – or CSS – A set of commands within a webpage code, which describes presentation semantics, and the way the page looks. Attribute, headers, footers and fonts, will be described within the CSS.

Click Fraud – It is the improper clicks on a PPC advertisement by the publisher or his followers to make some undeserved profits.

Cloak – Deliver different contents to the search engine spiders in a huge amount than that it visible to human users.

CMS (Content Management System) – It is a platform easy enough to add or update different types of contents.

Code Swapping – Changing of content after achieving higher ranks.

Comment Spam – Posting comments on others site to generate inlink to another site.

Content – A part of the web page carries much value and is of interests to the users or the web site visitors.

Contextual Advertising – Advertisements that are relevant to the content that are displayed next to.

Conversion - When someone completes the action of purchasing or giving his or her contact details to the website owner or service provider.

Cookie – It is a file, which automatically downloads on a web user’s computer to track his or her online activity.

Crawler – It moves through the website to gather data by analyzing the link structure.

CPA (Cost Per Action) - A method to assess the effectiveness of online advertising. It’s checked by dividing the amount spend on a form of advertising by the number of desired actions done.

CPC (Cost Per Click) - The price an advertiser pays to an advertising network every time someone clicks their adverts and thus reaches their website.

CPM (Cost Per Thousand Impressions) - The price an advertiser pays for adverts to be displayed thousand times.

CTR (Click through Rate) - Percentage of people who click on an advert or link displayed to them.

D

Directory – The site devoted for accumulating directory pages.

Directory Page – A page or cluster of links related to different Web Pages.

Doorway – It is the web page designed to attract traffic from a particular search engine.

Domain Name – It is the series of words separated by periods, and makes the recognizable address for the website.

Duplicate content – The content identical to the one found in another website. It may not be penalized for having duplicate content but will lose the trust from the search engines.

E

E Commerce site – The website devoted to retail sales and marketing.

Everflux – This refers to the constant changes and updates of the indexes within the search engines.

This is the list of first five alphabet terms. The five in one list has more to give in the next four lists.

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