Updates! Updates! and
more Updates!
Google made some notable changes as a part of their long-term
strategy. This change has both good and bad effects on the digital world. This
Helps genuine websites get good rankings in search results. Google carries
out a brilliant job in taking people from tactical SEO and getting near to a
strategic approach. Here are the impacts of these changes in accordance with
SEO.
What are those updates? Let us take a ride down the lane, to
know how these updates benefits or hurts your website ranking.
1. Not
Known
Google has taken steps to make organic searches
Secure from September 23, 2013. This means that you will lose the ability
to produce keyword data for the users visiting the website from Google search
box. It is certainly a miserable condition to lose Google keyword data. This
severely affects the publisher in several ways. However, there are ways to work
on this change. Keep in mind, as it will not be simple and easy as it was
earlier.
2. No updates on Page rank since February
Google updates the Page Rank numbers in the Google toolbar for
every 3 months. However, it’s seen that Google
has not updated the Page Rank numbers since February. That means 8 months
gone without any updates. Yes, Google skipped two updates. Distinguished
Engineer for Google, Mr. Matt Cutts said that there would not be any updates on
toolbar page rank in 2013. Hence, it is better to rely on other factors instead
of page rank. When Google itself show laziness in updating page rank, why
should you consider about it.
3. Hummingbird
Some elements of Hummingbird Algorithm
Google announced on their official birthday. It is going to create a major
change in the platform. Google will be much better with the conversational
search queries than ever before. Hummingbird made real changes to the keyword
game. In the flow of time, exact keyword matches will not be a big deal.
4. Google+
Everyone knows that Google Plus is not a new factor or
concept launched on 28 June 2011 is amplifying their reach quite faster. It
made a slow start, and at present, it has gained momentum. It is hard to
analyze the data on Google+, but it is clear that there are some clear search
evidences like display of personalized results.
5. Google Authorship
Google
authorship launched on 7 June 2011 at present plays a good role in getting
personalized results. You can get a strong response for personal stuff by
getting Google authorship. Whatever is the process, it says that if you need
rank in Google, then, build author ranks. Google introduces the authorship in
order to give importance to the stuffs with its authorship naturally.
6. In-depth articles
Google
Gives importance to the web pages with in-depth articles with the proper title
and Meta tags. It is better to provide the local information in the Meta lines.
This helps Google to bring the pages with good article to the front of the
searches.
These are some of the significant changes in the future of
SEO with the major changes in Google. You can consult with an SEO
expert to bring the necessary changes to your website.
Author: The author Rajeev Kumar is an experienced SEO consultant at ESEO Solutions, who loves to study
about the updates and changes in Google. He helps the website owners to make
changes on the website to work in accordance with the changes.
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