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Thursday, January 10, 2013

About On-Page And Off-Page Optimization

Good Day Guys! I am back with some new SEO strategies in this New Year that will sharpen your knowledge on website ranking and gathering traffic to promote your website effectively in this vast networking channel.

Today I am going to unfold the two most important parts of SEO – On-page and Off-page SEO. These two optimizations have a different strategy to rank any sites but both are extremely useful. If you do On-page optimization of your web page then mostly the effort is visible on your website.

On-page optimization is the simplest way of enabling search engine optimization. It is directly related to the elements on the web sites pages, like:

1.       Optimizing the Existing Content
2.       HTML Coding
3.       Removed Dead Link
4.       Add Tag or Met Tags
5.       Add Google and XML Sites Map
6.       Analytic Setup

As you are well aware, that search engine robots cannot read images, video file, JavaScript or other scripting language etc. It can only relate with unique text. First, they look for page title, and then they look to header tags to see if they have any keywords between them. It also looks for page URL and a possibility lies, if a title tag, or a header tag and the page URL have the same word  then it’s quite safe to presume that’s what the page is all about.

On-Page Optimization

On-page optimization if done correctly for a websites can make your earn high profits. It’s very important because this educates search engine crawlers and spiders about the theme of the web pages and which keyword needs to be targeted to rank the pages. Usually On-page optimization done once; however, SEO agency does On-page optimization after every three months to keep the site fresh for search engine.

Off-Page Optimization

Off-page search engine is referring to the text and inbound linking from other web pages to your sites. This is much difficult, as you need a complete control over it. Off-page Optimization is something, which is done off-site, and generally not visible on the website. On the other hand, it results in pushing the ranking higher on search engines; it is a regular process and has to be done ethically for improved and long-term results. For Off-page optimization you have to do some kind of things like,

1.       Creation of New Pages
2.       Directory Submission
3.       Article Submission
4.       Classified Ad Creation and Submission
5.       Link Building
6.       Blog Posting
7.       Press Release
8.       E-Book Creation and Submission

On-page and Off-page SEO are most important elements in search engine, many people argue as to which optimization is better for search engine, well that I am going to discuss in another session. As Google had a new Penguin and Panda update, many things have changed the SEO, so friends always check out for the latest Google updating.


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