7 Ways an Internet Marketing Campaign Can Grow Your Business

Marketing is the most important point of any business. It helps to keep the profits rolling. It does not matter if you are running an online or an offline business. If you do not market it properly then you are not going to make any money. The market equation is as simple as that.

This article is trying to explain the novice and the experts how they can get a big scoop of profits through internet marketing. Through this blog post, she want to share a thought on the variety of ways that a SEO Company can help grow your business through online marketing.

An internet marketing campaign is going to grab the attention of the people who already knows you and your business in a revamped manner. For example, a reputed internet marketing company will use strategies such as SearchEngine Optimization to boost your position in the search engines. This will be a major source of traffic for you. If you adopt the right strategy, then you will find that a number of new people start to discover your website, and hopefully will end up purchasing from you.

Boost the reputation of your company with a successful internetmarketing campaign. It is going to reinforce your brand. Every marketing company will use a variety of different techniques to accomplish this. For example, some companies will try to know about through social media, and others may look out for your blogs, so you become a trusted authority. Honestly, the more trusted you are online, the more likely you are to make a sale, no matter what you charge for your service or product!

As your internet marketing campaign gets into full swing, you will find that your brand name starts to become associated with certain products and services. This could happen on a local or a national basis depending on where you are targeting with your campaign. It is the goal of every marketer to cross this stage. If your company becomes synonymous with certain products and services, then you will get a massive boost in your business. People will start discussing about you online and offline with other people. It takes a long time to get to this stage, but once you do, you are going to earn a lot of money.

Internet marketing could help you capture leads. Many people are there who probably heads to your website, have a quick browse, and then leaves the website quickly. They may be interested in your services, but looking at your website nothing might have fascinated them and hence they take a swift adieu. An internet marketing company must look at the variety of ways to capture these leads for you to use in the future. Perhaps you could get in touch with the customer over the telephone and try to drum up their business, or add them to your mailing list and send out promotions to them later. The choice is completely yours. One thing is for sure, you will generate a lot more business through this method!

Social Media is going to be the key to drive profits through internet marketing campaign. Social Media is the desired way to get a suitable rank in SERPs and to build company reputation. If you can get people discussing your business then you are going to notice a significant jump in turnover. In addition to this, you are going to earn a group of people who likes your products and services and can instantly get in touch with to communicate your latest special offers and promotions.

Some companies may try to make use of email marketing. This sort of ties into lead capture, although you can use email marketing on existing customers too. With email marketing, you will be sending out a regular newsletter. You can use this to communicate information about your company as well as share special offers and discounts. Not only is this going to remind people about your company, but it is also going to give you a nice little boost to business whenever you wish. Honestly, I think any successful internet marketing campaign should make use of email. You will be surprised at just how much extra money you will be able to generate with just a few people on your list. Remember, it is much easier to convert existing customers than gain new ones!

Marketing is also a key for helping you change the focus of your business. As you know, the things that customers want will change over time. Internet marketing will allow you to stay on top of changes in your industry and give customers what they want. This will ensure that your business does not dwindle away.

Therefore, here is a small scoop of the large profits that a company can reap from the right internet marketing strategy. Add your own views if you like to share with our readers.

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SEO Glossary – Five-In-One List for Novice and Experts - III

Now in this post we are going to catch up with the latest alphabets, which come just after ‘J’. Here in this article we are going to gather the rest for our readers. Let us grab attention for our new readers who has not read our articles before.

K

Keyword – This are the common terms, which we use to find information on the Internet. Search engines track the words typed by users to find on the websites their interests. The refined keywords will turn more meaningful generates results from search engines.

Keyword Phrases – The phrases that you want your website to show up when people search them online.

Keyword Density – The percentage of times a particular keyword or phrase is used in the particular webpage.

Keyword Research – The process of choosing keywords that you want to target for your website.

L

Landing Page – The landing page is the first page that a user visits after clicking on a link in the search engine pages.

Link – Link is the element on the webpage that allows user to navigate in other pages or a new location on the same page. The search engine crawlers follow up links to index web pages on the Internet.

Link Bait – The content on a website with the primary intention to encourage other websites to link it to the other contents.

Link Building – An activity associated in creating more inbound links for a particular website. The search engine rankings tend to improve as more of inbound links are created.

Link Juice (Google Juice, Link Heat) – The Link Juice is the figure of speech for the authority given to a website or webpage by search engines that links from one site to another.

Long Tail Keyword – This are the multiple string of keywords typed into the search engines. For example, “movie tickets” whereas a long tail keywords might be “movie tickets for night show in trident opera”. It has more than four keywords.

Link Farm – This is the website that exists just to link to other websites.

LSI (Latent Semantic Indexing) – This process used by search engines to determine what a page is about, just by the types of words and phrases contained in it and relationships between them.

M

Meta Description – This is a brief description, which tells what the page is about and it shows up in the search results below the title of the page.

Meta Keywords – This HTML code indicates the details of the page to the search engines.

Metadata – The internal words, which gets store in the HTML of web pages, may not become visible to others, and is noticed by the search engine crawlers.

mozRank – This is the algorithm that runs against websites to make sure how many inbound links exists. SEOmoz devised this approach to assign each page a rank within 1 to 10 and thus set the importance of each pages. PR 10 represents the page with the best use of inbound links.

N

Nofollow – This attribute often applies to link and prevent them from passing authority to the page with which it is going to link.

New Visitor – This is similar to unique visitor but he or she is that visitor who has never visited the website before.

O

Organic Search Results – This is the result shown by search engines determined by their algorithm and not by the amount of money that advertisers have paid.

Outbound Link – The link from your website that points to another website is popularly called outbound link.

More two list will punch up soon!!!

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Which Update Will Maintain the Google Traffic Now? - It’s The Zebra Update

Google is going to release yet another algorithm update and this time they are going to call it as the Zebra update. That is a merchant quality update.

While browsing through the latest SEO news it caught our attention.  A PressRelease from the SEO agency of Chicago that took initiative to inform the world on this new update. Finally, news on the SearchEngine Journal steals our attention. Is it really the “merchants doom”?

Generally, the updates, which Google releases mostly, affect the search engine rankings for the websites making money online. The recent update on the search algorithm called Hummingbird. Hummingbird had not done so much damage like Panda and Penguin but would Zebra affect this time equally.

At SXSW, Matt Cutts announced that after the Hummingbird they are planning to launch an update looking after the quality of the merchants. They do not low quality experience merchants to rank in the search results. Cutts further added in his remark that it will help Google to "spot whether someone is not a great merchant."

Google has a strong affinity for black and white animals yet Hummingbird appeared to be a little colorful in midst of the B/W frame. After Panda, Penguin, Zebra is obvious adaptation.

Zebra is going to be a serious blow for the e-commerce platform and affiliate marketers. How will e-commerce platform protect them from this effect? How will you determine the quality of your e-commerce platform?

In the SearchQuality Guidelines updated in November 2012, you will find that Google has claimed that they are looking for quality merchant to float in the web.

Under the subheading "Recognizing true merchants”, one can find the following provisions.

·         a "view your shopping cart" link that stays on the same site.

·         a shopping cart that updates when you add items to it.

·         a return policy with a physical address.

·         a shipping charge calculator that works.

·         a "wish list" link, or a link to postpone the purchase of an item until later.

·         a way to track FedEx orders.

·         a user forum that works.

·         the ability to register or log in.

·         a gift registry that works.

If a site does not follow the given guidelines then according to Google you will be thorn in the rotten basket.

The big question is that when Google will release this surprise basket?

If it does then the low quality merchants should start packing their bags or make improvement to their sites. Until Google officially declares about Zebra, there is nothing much to worry.

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SEO Glossary – Five-in-One List for Novice and Experts - II

Getting into the SEO glossary list once more, this is the second list as I got on with the first list successfully. I got a lot of likes on the StumbleUpon page. Here is another list coming your way:

F

Feed - Content delivered to the user via a special website or programs like the news aggregators

FFA – Free For All is a page or site with many outbound links to some irrelevant websites, containing little unique contents.

Frames – A web design where two or more than two documents appear on the same screen each within their own frame. Frames are not good for SEO as spiders fail to navigate them in the right order.

Fold – The Webpage cut off by the bottom of the screen at this line. This gives an initial glimpse of the webpage and gives pertinent information to the viewer without scrolling down the entire page.

G

Gateway Page – A web page attracts traffic from the search engine and then redirects it to another site or page. A doorway page is not similar to cloaking, but the effect remains same as the user and search engines serve as different content.

Gizmo – The smallest application used on the web page to provide a specific function like hit counter or IP address display. They are good link bait.

Google Bomb – It is the combined effort from the multiple webmaster to change the Google Search Result to have a humorous effect. Like “a miserable failure – George Bush” and “Greatest American Living – Steven Colbert”.

Google Bowling - Malicious way to lower the site rank by sending the links to bad sites.

Google Dance – A change in the SERP caused due to update in Google database or Algorithm.

Google Juice – It is the trust or authority from Google, which flows through the outbound links to other neighborhoods.

Googlebot – A Spider program controlled by Google

Google Keyword Tool – A tool that is going to provide the SEO Analyzers with new keyword ideas based upon the keywords they type.

GYM – Google, Yahoo and Microsoft, the three big search engines spelt together

H

Hit – It is a standard, which once judged the web traffic, but now they are replaced by page views a.k.a Impressions. A hit occurs when the server sends an object – documents, graphics, files etc. One page view can generate many hits.

Hubs - It is a trusted page with high quality contents, which send links to other quality pages

HTML (Hyper Text Markup Language) – These are used to add formatting and web functioning to plain text for use on the internet. HTML called the mother tongue of the search engines so you must strictly use it at the webpage.

Header Tags (H1, H2, H3) – This is an important piece of HTML code which indicates the search engines on what is present in your web page.

Home Page – This is the most important page and the first page seen if you type your domain in the address bar.

.htaccess – A file on your website server by which you are allowed to set a number of functions.

Hummingbird – A popular Google Algorithm launched in 2013 that focus on improving conversational search.

I

Impression – When a user views a webpage one time at least

Inbound Link – A link from a website that points towards your website

Internal Link – A link to connect one page of your website to another page

Information Architecture – The way, by which you categorize, organize and access the content in your website.

Index (n) – A database of the webpage and their content from which the search engines use them every time.

Index (v) – This is the process to add webpage to the search engine index

Indexed Pages - The pages on a site that’s indexed.

IP (Internet Protocol) Address – This is a unique number given to the computer or server connected to the internet.

J

JavaScript – To add dynamic features to your website, this is a special type of code.

Wait for three more lists, which are going to end the glossary list. Bookmark the pages for quick reference.

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Looking Down the Future of SEO with Major Updates in Google

Updates!  Updates! and more Updates!

Google made some notable changes as a part of their long-term strategy. This change has both good and bad effects on the digital world. This Helps genuine websites get good rankings in search results. Google carries out a brilliant job in taking people from tactical SEO and getting near to a strategic approach. Here are the impacts of these changes in accordance with SEO.

What are those updates? Let us take a ride down the lane, to know how these updates benefits or hurts your website ranking.

 1.           Not Known

Google has taken steps to make organic searches Secure from September 23, 2013. This means that you will lose the ability to produce keyword data for the users visiting the website from Google search box. It is certainly a miserable condition to lose Google keyword data. This severely affects the publisher in several ways. However, there are ways to work on this change. Keep in mind, as it will not be simple and easy as it was earlier.

2.            No updates on Page rank since February

Google updates the Page Rank numbers in the Google toolbar for every 3 months. However, it’s seen that Google has not updated the Page Rank numbers since February. That means 8 months gone without any updates. Yes, Google skipped two updates. Distinguished Engineer for Google, Mr. Matt Cutts said that there would not be any updates on toolbar page rank in 2013. Hence, it is better to rely on other factors instead of page rank. When Google itself show laziness in updating page rank, why should you consider about it.

3.            Hummingbird

Some elements of Hummingbird Algorithm Google announced on their official birthday. It is going to create a major change in the platform. Google will be much better with the conversational search queries than ever before. Hummingbird made real changes to the keyword game. In the flow of time, exact keyword matches will not be a big deal.

4.            Google+

Everyone knows that Google Plus is not a new factor or concept launched on 28 June 2011 is amplifying their reach quite faster. It made a slow start, and at present, it has gained momentum. It is hard to analyze the data on Google+, but it is clear that there are some clear search evidences like display of personalized results.

5.            Google Authorship

Google authorship launched on 7 June 2011 at present plays a good role in getting personalized results. You can get a strong response for personal stuff by getting Google authorship. Whatever is the process, it says that if you need rank in Google, then, build author ranks. Google introduces the authorship in order to give importance to the stuffs with its authorship naturally.

6.            In-depth articles

Google Gives importance to the web pages with in-depth articles with the proper title and Meta tags. It is better to provide the local information in the Meta lines. This helps Google to bring the pages with good article to the front of the searches.

These are some of the significant changes in the future of SEO with the major changes in Google. You can consult with an SEO expert to bring the necessary changes to your website.

Author: The author Rajeev Kumar is an experienced SEO consultant at ESEO Solutions, who loves to study about the updates and changes in Google. He helps the website owners to make changes on the website to work in accordance with the changes.

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SEO Glossary: Five-in-One List for Novice and Experts -I

After the list of the 100 SEO tips we took a small break came with a fresh social media-marketing article and now again we are back with the listings. Now we are going to share the list of SEO terms or rather we are going to curate the popular SEO Glossary for our users.

We are going to provide the SEO jargon, which might helps the novice and experts to speak in SEO lingo any time. As the web world changes frequently, so many of the explanations might seem contradicting, but we are trying our best to give the updated list.

Here is the first set of list for our readers.

NUMERIC LIST

301 Redirect – This command helps to ensure that the visitor is redirected to another page, without making the original page lose the search engine rank.

404 – This is the error page displayed when someone follows a link or an URL which does not exists.

A

Above the Fold – Content on your web screen that is viewable and the visitor does not require to scroll down the screen for it.

Adcenter – It is the Microsoft pay per click advertising network.

Adwords – It is the Google’s pay per click advertising network.

Adwords Keyword Tool – Tool to estimate website traffic, competition, advertising costs and some keyword factors.

AdSense – It is the Google’s advertising partnership program for content publishers, partly paying them a share of revenue by clicking on the contextual ads.

ALT Text – It is the written description attached to images in the webpage HTML. As a search engine crawler cannot read an image, ALT text helps to do that.

Anchor Text – Text web users clicks to follow a link.

Affiliate – Affiliate site marketing is the way by which a product can market them by selling their goods on another website in exchange for fees and commissions.

Algorithm – A program search engines uses to determine which pages to suggest the user for the particular query.

Analytics – The program helps to gather and analyze data about the website usage.

Authority – The amount of trust a website gets from the particular search query on the popular engines and from the incoming links of other trusted sites.

B

Back Link – It is any link to a page or a site from another page.

Black Hat – Wrong or unethical SEO tactics that one should not follow.

Bookmark – A place marker stored in browsers or on websites. The visitor thus can easily return to the pages that have been visited in the past.

Bounce Rate – The percentage of website visitors who leaves after viewing a particular webpage.

Bot – A program or crawlers that help to find web pages and adds them to their search indexes.

Bread Crumbs – The navigation of website in a horizontal bar above the main content that helps to find what they search for and gets back to the roots easily.

C

Canonical URL – The authoritative URL correct for resources. Do you know multiple URLs (http://www.aabbccdd.com, http://aabbccdd.com, http://aabbccdd.com.index) associated with same landing page will point at canonical URL.

Cascading Style Sheets – or CSS – A set of commands within a webpage code, which describes presentation semantics, and the way the page looks. Attribute, headers, footers and fonts, will be described within the CSS.

Click Fraud – It is the improper clicks on a PPC advertisement by the publisher or his followers to make some undeserved profits.

Cloak – Deliver different contents to the search engine spiders in a huge amount than that it visible to human users.

CMS (Content Management System) – It is a platform easy enough to add or update different types of contents.

Code Swapping – Changing of content after achieving higher ranks.

Comment Spam – Posting comments on others site to generate inlink to another site.

Content – A part of the web page carries much value and is of interests to the users or the web site visitors.

Contextual Advertising – Advertisements that are relevant to the content that are displayed next to.

Conversion - When someone completes the action of purchasing or giving his or her contact details to the website owner or service provider.

Cookie – It is a file, which automatically downloads on a web user’s computer to track his or her online activity.

Crawler – It moves through the website to gather data by analyzing the link structure.

CPA (Cost Per Action) - A method to assess the effectiveness of online advertising. It’s checked by dividing the amount spend on a form of advertising by the number of desired actions done.

CPC (Cost Per Click) - The price an advertiser pays to an advertising network every time someone clicks their adverts and thus reaches their website.

CPM (Cost Per Thousand Impressions) - The price an advertiser pays for adverts to be displayed thousand times.

CTR (Click through Rate) - Percentage of people who click on an advert or link displayed to them.

D

Directory – The site devoted for accumulating directory pages.

Directory Page – A page or cluster of links related to different Web Pages.

Doorway – It is the web page designed to attract traffic from a particular search engine.

Domain Name – It is the series of words separated by periods, and makes the recognizable address for the website.

Duplicate content – The content identical to the one found in another website. It may not be penalized for having duplicate content but will lose the trust from the search engines.

E

E Commerce site – The website devoted to retail sales and marketing.

Everflux – This refers to the constant changes and updates of the indexes within the search engines.

This is the list of first five alphabet terms. The five in one list has more to give in the next four lists.

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