Looking Down the Future of SEO with Major Updates in Google

Updates!  Updates! and more Updates!

Google made some notable changes as a part of their long-term strategy. This change has both good and bad effects on the digital world. This Helps genuine websites get good rankings in search results. Google carries out a brilliant job in taking people from tactical SEO and getting near to a strategic approach. Here are the impacts of these changes in accordance with SEO.

What are those updates? Let us take a ride down the lane, to know how these updates benefits or hurts your website ranking.

 1.           Not Known

Google has taken steps to make organic searches Secure from September 23, 2013. This means that you will lose the ability to produce keyword data for the users visiting the website from Google search box. It is certainly a miserable condition to lose Google keyword data. This severely affects the publisher in several ways. However, there are ways to work on this change. Keep in mind, as it will not be simple and easy as it was earlier.

2.            No updates on Page rank since February

Google updates the Page Rank numbers in the Google toolbar for every 3 months. However, it’s seen that Google has not updated the Page Rank numbers since February. That means 8 months gone without any updates. Yes, Google skipped two updates. Distinguished Engineer for Google, Mr. Matt Cutts said that there would not be any updates on toolbar page rank in 2013. Hence, it is better to rely on other factors instead of page rank. When Google itself show laziness in updating page rank, why should you consider about it.

3.            Hummingbird

Some elements of Hummingbird Algorithm Google announced on their official birthday. It is going to create a major change in the platform. Google will be much better with the conversational search queries than ever before. Hummingbird made real changes to the keyword game. In the flow of time, exact keyword matches will not be a big deal.

4.            Google+

Everyone knows that Google Plus is not a new factor or concept launched on 28 June 2011 is amplifying their reach quite faster. It made a slow start, and at present, it has gained momentum. It is hard to analyze the data on Google+, but it is clear that there are some clear search evidences like display of personalized results.

5.            Google Authorship

Google authorship launched on 7 June 2011 at present plays a good role in getting personalized results. You can get a strong response for personal stuff by getting Google authorship. Whatever is the process, it says that if you need rank in Google, then, build author ranks. Google introduces the authorship in order to give importance to the stuffs with its authorship naturally.

6.            In-depth articles

Google Gives importance to the web pages with in-depth articles with the proper title and Meta tags. It is better to provide the local information in the Meta lines. This helps Google to bring the pages with good article to the front of the searches.

These are some of the significant changes in the future of SEO with the major changes in Google. You can consult with an SEO expert to bring the necessary changes to your website.

Author: The author Rajeev Kumar is an experienced SEO consultant at ESEO Solutions, who loves to study about the updates and changes in Google. He helps the website owners to make changes on the website to work in accordance with the changes.

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SEO Glossary: Five-in-One List for Novice and Experts -I

After the list of the 100 SEO tips we took a small break came with a fresh social media-marketing article and now again we are back with the listings. Now we are going to share the list of SEO terms or rather we are going to curate the popular SEO Glossary for our users.

We are going to provide the SEO jargon, which might helps the novice and experts to speak in SEO lingo any time. As the web world changes frequently, so many of the explanations might seem contradicting, but we are trying our best to give the updated list.

Here is the first set of list for our readers.

NUMERIC LIST

301 Redirect – This command helps to ensure that the visitor is redirected to another page, without making the original page lose the search engine rank.

404 – This is the error page displayed when someone follows a link or an URL which does not exists.

A

Above the Fold – Content on your web screen that is viewable and the visitor does not require to scroll down the screen for it.

Adcenter – It is the Microsoft pay per click advertising network.

Adwords – It is the Google’s pay per click advertising network.

Adwords Keyword Tool – Tool to estimate website traffic, competition, advertising costs and some keyword factors.

AdSense – It is the Google’s advertising partnership program for content publishers, partly paying them a share of revenue by clicking on the contextual ads.

ALT Text – It is the written description attached to images in the webpage HTML. As a search engine crawler cannot read an image, ALT text helps to do that.

Anchor Text – Text web users clicks to follow a link.

Affiliate – Affiliate site marketing is the way by which a product can market them by selling their goods on another website in exchange for fees and commissions.

Algorithm – A program search engines uses to determine which pages to suggest the user for the particular query.

Analytics – The program helps to gather and analyze data about the website usage.

Authority – The amount of trust a website gets from the particular search query on the popular engines and from the incoming links of other trusted sites.

B

Back Link – It is any link to a page or a site from another page.

Black Hat – Wrong or unethical SEO tactics that one should not follow.

Bookmark – A place marker stored in browsers or on websites. The visitor thus can easily return to the pages that have been visited in the past.

Bounce Rate – The percentage of website visitors who leaves after viewing a particular webpage.

Bot – A program or crawlers that help to find web pages and adds them to their search indexes.

Bread Crumbs – The navigation of website in a horizontal bar above the main content that helps to find what they search for and gets back to the roots easily.

C

Canonical URL – The authoritative URL correct for resources. Do you know multiple URLs (http://www.aabbccdd.com, http://aabbccdd.com, http://aabbccdd.com.index) associated with same landing page will point at canonical URL.

Cascading Style Sheets – or CSS – A set of commands within a webpage code, which describes presentation semantics, and the way the page looks. Attribute, headers, footers and fonts, will be described within the CSS.

Click Fraud – It is the improper clicks on a PPC advertisement by the publisher or his followers to make some undeserved profits.

Cloak – Deliver different contents to the search engine spiders in a huge amount than that it visible to human users.

CMS (Content Management System) – It is a platform easy enough to add or update different types of contents.

Code Swapping – Changing of content after achieving higher ranks.

Comment Spam – Posting comments on others site to generate inlink to another site.

Content – A part of the web page carries much value and is of interests to the users or the web site visitors.

Contextual Advertising – Advertisements that are relevant to the content that are displayed next to.

Conversion - When someone completes the action of purchasing or giving his or her contact details to the website owner or service provider.

Cookie – It is a file, which automatically downloads on a web user’s computer to track his or her online activity.

Crawler – It moves through the website to gather data by analyzing the link structure.

CPA (Cost Per Action) - A method to assess the effectiveness of online advertising. It’s checked by dividing the amount spend on a form of advertising by the number of desired actions done.

CPC (Cost Per Click) - The price an advertiser pays to an advertising network every time someone clicks their adverts and thus reaches their website.

CPM (Cost Per Thousand Impressions) - The price an advertiser pays for adverts to be displayed thousand times.

CTR (Click through Rate) - Percentage of people who click on an advert or link displayed to them.

D

Directory – The site devoted for accumulating directory pages.

Directory Page – A page or cluster of links related to different Web Pages.

Doorway – It is the web page designed to attract traffic from a particular search engine.

Domain Name – It is the series of words separated by periods, and makes the recognizable address for the website.

Duplicate content – The content identical to the one found in another website. It may not be penalized for having duplicate content but will lose the trust from the search engines.

E

E Commerce site – The website devoted to retail sales and marketing.

Everflux – This refers to the constant changes and updates of the indexes within the search engines.

This is the list of first five alphabet terms. The five in one list has more to give in the next four lists.

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3 Ways Images Perks Up Your Social Media Marketing

The social web is morphing again just when the marketers thought that they have mastered the art of social media marketing.

Today the social media has changed a lot. It is all about images. Yes, visual sharing has increased through platforms like Pinterest, Instagram, and Tumblr. They are rising in popularity, while Facebook continues to revamp its Web and mobile feeds to concentrate on more than 300 million photos their member upload every day.

To succeed in social media marketing, brands are now moving beyond the text-based posts to develop an image-driven strategy. They are concentrating on integrating photos, logos, and graphics into their social content programs.

As a marketer, how can you popularize the use of brand images in social marketing? Do you know some of the proven tactics to incorporate images into your social content? How can you track down the impact of image-based posts on brand reach, sales, and collection of marketing ROI?

Image driven marketing is a fresh tactics, and the marketers have to excavate a lot on them. Yet, they can start it to stay ahead in the competition. Try these 3 tested ways to integrate images in social media marketing campaigns.

·       Selecting images that are easy to share

Best brand images are those that are easy to share. Identifying the easy shareable images guarantees the success of visual marketing program. Check out the company's vast repository of images - images, product photos, logos, and graphics. It must have a wide appeal so the images must be funny, beautiful, interesting, touching, and fascinating.

Do analyze the social pages and check out what type of visual fan post shared on the social platforms. Do keep a tab on the type of images shared on different networks. Like an online store of sports accessories at Facebook, share photos of Swimmers, Everest climbers, whereas in Pinterest they will use the images of the jacket, shoes, and gloves of the particular brand. See the social media metrics to find which ad campaigns appeals the most and promote images through these campaigns.

·        Regular posting on the visual networks

Majority of the brand are present on Facebook and Twitter, but do you have accounts on Pinterest, Tumblr, and Instagram? Facebook is getting tough compete from the image driven website and are becoming highly popular among the Millennial.

To get the better ROI out of your brand visuals, make sure that they reach to a wider audience. Add notes and comments to keep your customers engaged. Choose high quality shareable images that "speak for themselves." InfoTrends say that visual processes 60,000 times faster in the brain than text.

·        

     

     

     Measuring and monitoring your social sharing patterns

Do you know it is important to share patterns of your brand images? You have to keep your approach challenging since most of the social media monitoring tools track only text keywords in posts and tags. Thus, this makes it easier for you to track social-sharing patterns and their ability to drive the market ROI.

Challenge lies in the factor where customers post millions of images every day. Customers do not tag the image, which they post at times. Therefore, you have to an use image re cognition technology to search images that refers your brand.

Social media monitoring companies have started to pair up with image recognition companies to add this feature in the operations. You have a risk in not monitoring the images. Consumers at times might post your images in negative sense and post images of fake products. Find those images to protect your brand image online.

The social media is all about images nowadays. If you are restricting your brand from the use of images, then you are missing a big customer engagement and increased sales graph.

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Top 100 Tips for Small Business Owners – Part 4

Just had enough or do you want more? Well, I am not yet finished with my list. I have much more to impart. Yes, this is the final list of 100 SEO tips for all the small business owners who browse our blog.

Readers so here we go with our final list and ideas. Best of luck and improve your SEO techniques every day.

Here are the rest 25 SEO Tips coming your way:

76. Do Not Need To Submit Your Website To The Search Engines – Search Engines you often browse or where your want to rank your website, have evolved beyond the technique to notify as soon as a new website or page is created, so get into the trend.

77. Set Up a Google Plus Page – Doing so will improve the ranking and image in Google and builds trust in order to rank your localized keywords.

78. Remove Those Merge or Add To Pages – If you have a number of content-light pages, with shorter page view times, this may result in poor keyword ranking. So try to avoid this tactic.

79. Start Making Videos – This will make you get a good search visit ration and as the stay time of your visitor on the page increases. Even you can get a good link through video sharing sites.

80. Go Visual – Start creating charts, graphs, Infographics, slideshows, podcasts as visual content are much more appealing than the plain written content. In such cases, you can use a stale content to give a fresh look these visual tactics.

81. Increase Quantity Of Contents – Besides increasing the quality of your content, you need to increase their quantity to increase visitors and sales. Search engines rewards those websites who have a host of good quality 

content and the quantity too. (Mashable, Search Engine Journal, SEOMoz etc)

82. Juxtapose Balancing Content with Marketing Content – If you are going to create content that too without marketing, then people will face a hard time finding your website. If they cannot find it, how will they link or share?

83. Use Google Keyword Tool – To have a good list of words and phrases you can use this tool or may generate some good ideas on which words to use and which to not.

84. Long-Tail Keywords Are in Trend – Do you know it is pretty cheap and easy to rank long-tail keywords? More than 40% of the searches in popular Search Engines have four to five words. Move with the trend use long-tail keywords.

85. Add the Keywords in Their Appropriate Places – Yes, you have to take care of them position and placement. Include them in your URLs, title, Meta descriptions, header tags and image alt tags.

86. Remember Backlinking Affects ranking – Do you know the number and the quality of your links points whether the website will rank good or bad?

87. Good Link, which Competitors Already Have – If someone of your readers or viewers has already linked you to your competitor, then there is a chance that he or she may do the same. Obviously, you have to give them a good reason to do so.

88. Use Branded Backlinks – You need to acquire many branded links like ‘Company Name’ and ‘www.companyname.co.in’ to send signals to search engines which you use for link building.

89. Get to Know Your Linker – Just go to ‘Traffic’ under Google Webmaster Tools and then go to ‘Links’ to check how many sites are linking to you and find out the type and category as well as a value of those websites.

90. Contact Relevant Small Business Website Owners – In order to promote a good relationship with each other try to make SEO simpler and cheaper for you as well as for them.

91. Ranks Are Deceptive – Do not go by the first page ranking, ultimately ranking does not convert to visitor number or sales.

92. What Will You Choose WWW or WWW – Make sure that the website is set to load in either of the case www.domainname.co.in or domainname.co.in – not both.

93. Have a Flat Website Structure – Make sure that any page of your website gets easy access with three clicks from your homepage.

94. Rich Snippets – With rich snippets, you will get additional data about your site and feed them to the search engines to improve your site appearance in search results.

95. 301 Redirects – If you are able to change the URL but do not redirect to the old URL to the new one, any link pointing to you old website URL will be wasted.

96. Have a Proper 404-Error Page – Linking the best content from the 404 page must be impressive, so that the visitors who see it do not stop visiting your page.

96. Have a Mobile Friendly Website – Your website needs to have a simple structure so that Smartphone or tablet users can browse it while on moving.

97. Have a Check on the Browser and Screen Resolution Compatibility - Your website needs to run perfectly in every web browser - Chrome, IE, Safari, Firefox etc. and the screen resolution should be 1366×768, 1024×768, 800×600 etc.

98. Increase the Website Loading Speed – For this, you might use the Google’s Site Speed Tool  and implement the suggestions provided.

99. Use Reliable Web Hosting Company – The websites keyword ranking may degrade if your site becomes regularly inaccessible, so have an access validate web-hosting company to keep upgrading your website.

100. Last but Not the Least, Get Advice from an SEO Consultant – If you have a question on any SEO processes ask it in some online SEO forums or contact a reliable SEO Consultant firm today.

Phew! I just finished the list of 100 SEO tips in four parts, now I may take a deep breath. Hope in these four weeks or may be a little more I have explained the SEO journey for the beginner as well for the experts. Hope to energize you in the next article similarly.

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Top 100 SEO Tips For Small Business Owners - Part 3

The weeks were quite upturned  They moved away so fast. Sorry my dear readers I just took a short break but now I am back again. I just remembered that I have to finish the chart that I was sharing.

No way, I had never forgotten about that.

As I am back today, I am going to share more 25 SEO tips for small business owners to set their SEO campaigns on fire. Therefore, here it is.

51. Have Unique Titles for Every Page

Remember that just within 65 characters, you have to make the topic of the page clear, to both humans and search engines.

52. Before Optimizing Research on the Keywords

Choosing the wrong keyword will hurt your business website. It is better to research on the keyword. See how much popularity they have online and thus put them into use. Getting few visitors will not convert into good sales.

53. Get Keyword Ideas from Others

You have easy access to business of many customers, suppliers, friends and partners, associate with them. Check what changes they harp on and keyword they feel like suiting your website. Try to incorporate those changes to get a better search engine ranking.

54. Focus on Relevant Keywords

If you are able to hot the relevant keywords, then it becomes quicker and easier for you to make them rank. You will be able to get a higher percentage of buyers from them.

55. Lay Stress on the Keywords with Commercial Objective

You will love to have those visitors who will spend money for you, than those who are just searching or gathering information. So it is important to look for the commercial keywords in order to make profits through proper sale.

56. One Page for One Keyword

This process will help you to make it simpler for the search engines top categorize and rank the pages.

57. Avoid Keyword Stuffing

This is the reason for which most of the websites gets a penalty from Google through their random updates. If you use keywords phrase repeatedly in a single page, you are surely going to suffer a website succumb.

58. Do Not Pre-Set the Backlink Target

Link building is such an option that you need to be steady in approach. Be more consistent, keep the process on-going and stop when you reach a desired number. So not make targets from the beginning as it may hurt your website.

59. Have Backlinks from Relevant Sources

If you want to have relevant result for each keywords in the search engine pages, then have a strong signal and make sure that your site is relevant.

60. Work for High Quality Links

If it is easy enough to gain a link, then it is of less value. When it is hard to achieve a link, more valuable it is.

61. Stay Away From the Link Networks

If you think that benefits of link networks are ample, then you are wrong. Getting links from the network is low, and the risk of being penalty doubles and you lose your rank.

62. Stretch Your Backlink Profile

This is the process of getting different types of links from a wide range of IP address. You will thus tend to get relevant and trusted backlinks for your website.

63. Sign Up in Ahrefs, Majestic SEO or Open Site Explorer

By registering yourself here, you will get access to extensive backlink data for your website as well as your competitor’s website.

64. Comment on Other’s Blogs

If you can comment on other and trusted blogs, then you will slowly develop a relationship. Both the site owner and the visitor to that the site will start knowing you, which will bring positive traffic to your website.

65. Talk to Bloggers of the Same Niche

If you come across a relevant blog owner via social sites, forums, email etc, try to strengthen your relationship. This will more likely help you to get a link to your site and people will start sharing your contents.

66. Press Release, a Good Option to Share News and Opinions

If you want to keep your content move in a flow and keep on getting links from sites outside the industry then start writing PR’s.

67. Put the Address and Phone Number in Your Website

As soon as you provide the address and phone number to your visitors through the website, chances to build trust and gain superior rankings amplify. Especially when you are targeting keywords that contain your city or towns name.

68. Have Your Name in the Local Directory

It is important to get your name in the local directory. I am not talking about all, rather take the top 10 and register soon.

69. Ask Your Customer to Leave Reviews On Google+ and Local Directories

If you start getting positive reviews through the local directories, then it is surely going to improve your ranking in Google local listing.

70. Have Social Sharing Buttons

You need to add social sharing buttons to your website pages. This will help the visitors to share content easily wherever they want.

71. Social Media and SEO are Different

You have to understand this clearly that social strategy and SEO strategy are two different things. If you cannot distinguish both, then you might hurt your website ranking.

72. Search Engines Is Going To Rank Webpages and Not Websites

Try to understand this fact by now that a page ranks for a particular keyword depending on the quality of that page and not the website as a whole.

73. It Is Possible For Small Business to Rank High Than Big Daddies

It is possible for a small business website page to rank much faster than a big business, so SEO for small business has an eminent reason to try.

74. Try to Know Where You Stand

If you are using the Google Webmaster Tools, then go to ‘Traffic’ and ‘Search Queries’ to check where your website is ranking for a different set of keywords.

75. Try to Rank among Top 3 and Not Just Top 10

Do not opt for just top 10 position try to become the top 3 for a keyword then you can get a small percentage of traffic from searches of that keyword.

More 25 tips to go! So hold your breath till you ride the last cruise of SEO tips.

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Top 100 SEO Tips For Small Business Owners – Part 2

In the previous list, we just shared 25 ideas to channelize SEO of your business website. Yes, SEO is the most essential aspect that you need to maintain in order to make your website established in the digital marketing arena.

You will come across myriad of options to test drive the SEO proposition of your website but which one is important which one is less important, is hard to distinguish at times.

Here are scoops of 25 more SEO tips coming ahead. Do you want to know what they are? Then go ahead read them now!

26.Web Traffic - How Important It Is?

Why do you generally use SEO, well to trap traffic in a large quantity? Without a good number of people viewing your site, you won’t get the right exposure. You need to realize the importance of the website traffic. Thus, realize the importance of the internet traffic to experience a different SEO luxury.

26.Be Choosy About Your Domain Name

Do you know when it comes to selection of domain names you have to be little careful and selective? You have to choose a domain name related to the niche you deal. It makes it easier for the recall your website.

27.Get A Strong Position For Your Keyword

To get success in the online marketing you have to establish the main keyword of your website. If you are able to do that then you can optimize the webpage easily. If possible, use it in your domain name also.

28.Do You Know Who Your Tough Competitor Is?

You have to get ahead of your tough contender and hence you have to know the man or woman behind. If you want to pass them you have to do a lot of research, so that you can take advantage of the techniques.

29.Use Of Pay Per Click

If you have the monetary support to carry both SEO and PPC, then try to do both. PPC is costly, as you will get visitors straight from the website for any keywords that you want.

30.Take Care Of The SEO Quality

Do you know the low quality of the backlinks or the low quality on-site content can penalize your site by the popular Search Engines? So take care of the quality work done.

31.Authorship Of Your Contents

With Google Authorship, you get the ability to claim contents, articles, blogs that you have created. Those who have registered with Google Authorship they get an Authorship Snippet in the SERP.

32.Content Appears On The 1st Page

If the content that you produce cannot compete contents in the first page for a keyword, then your site does not justify ranking there.

33.Engaging Contents Is A Necessity

If you can provide engaging content to your website then you will be able to receive viewers, who will spend maximum time on your site. These viewing times will send the signal to the search engines and your site will deserve a good ranking.

34.Content Marketing Hits Readers And Not Search Engines

Just don’t waste your time creating content that does not serve the purpose of your readers. Content marketing helps to boost your business by engaging readers on interesting topics of your niche and finally persuade them to buy.

35.Get Rid Of Duplicate Contents

Search Engine will penalize you if you have a similar kind of content on your website. So remove them fast, rather just now.

36.Borrowing Contents From Other’s Websites

If you copy contents from other’s website then the Search Engines degrades the value of your website. So restrain yourself from copying contents.

37.Follow Up The Google Changes And Traits

As all knows Google changes their Algorithm often, it crosses almost 500 changes in a single year. You have to keep a tab on all of them and update your website according to it.

38. Stress on Internal Linking

If you want to maintain the flow of your page rank then you need to give a strategic thought to the internal linking especially in global navigation.

39.Naah...You Should Not Buy Links

You should never buy links. It is a prestigious option hence you should always earn it.

40.Remove The Weakest Link

Do you know every website has a weak link? It is important for the Search Engine Optimizer to locate the weakest link and remove. You have to keep on repeating this practice until it becomes perfect ‘T”.

41.Take Care Of The Meta Descriptions

As Google cuts off the Meta Description around 156 characters, so it is necessary to design them according to your website preference, keyword value and visibility.

42.Link Placement Should Be Strategic

When we talk about links, we have to make sure that where we are linking. A link in the middle paragraph of your content has more value that the link in the side or bottom of the page. A link at the top is stronger than link below the content.

43.Host A Blog For Your Website

Having a blog will help you to add new pages of content to your website.

44. Write For Other’s Blog As Guest

Guest Posting is the right term to define the point. People will automatically link back to your website if you provide unique and quality content that is appropriate for their website niche.

45.Interlinking Of Home Page To Most Important Pages

This is a strategy that most of the people like to adopt while doping SEO.  Interlinking the home page to the important pages of your blog or website helps to improve the rankings of the particular page.

46.Remove Those Unnecessary Links

You need to link those pages in other’s websites that will solve the queries of your visitors. If it does not interest them, then they are not going to peep back on your website.

47.Interlinking Co-Bloggers

If you want people to link back to your site, you need to do the same. This will make you gain their notice and thus have a fair chance of linking back.

48.Have Relevant Websites To Contact

You need to grow a good relationship with the other small businesses, promote each other’s site, thus making SEO simpler and cheaper.

49.Call Up To Build Good Relationship

Emails is a faster and cheapest way to contact, but there are chances that prospects may ignore them, so try to call the possible prospect.

50.Get Personal Like The Big Daddies

Reflect your personality and individuality through the off-site SEO process like emails, guest post, etc. Make others feel interested in engaging or contacting you.

Here are more 25 from our SEO magical bag. Wait for more 50 in the next two post coming right up in the next few weeks!!

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